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Best Practices for Hotel Inventory Management

From optimizing revenue to enhancing guest experiences, a well-structured inventory management strategy is essential

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Hotel Marketing KPIs Must Change to Drive Commercial Strategy

You can run a marketing campaign with stellar awareness, traffic or return, but the hotel as a whole could still be underperforming

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How AI Will Affect Paid Search for Hoteliers

To help you learn how AI is improving digital marketing strategies such as paid search this article outlines everything you need to know

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Trivago Free Booking Links: How They Work and Benefits

Trivago Free Booking Links aim to support independent hoteliers with the means to get ahead of their competition and secure more direct bookings

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Upselling and Cross-Selling: Driving Hotel Ancillary Revenue

Upselling and cross-selling techniques are powerful tools that enable hotels to increase ancillary revenue while providing guests with enhanced experiences

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The Power of Influencers and How To Successfully Collaborate

For hotels, partnering with influencers can be an effective strategy to enhance brand exposure, engage potential customers and create compelling content

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traveller looking at a hotel review on a laptop reflecting importance of reputation management and it's impact on driving hotel revenue

How Guest Reviews Directly Affect the Hotel Revenue

A hotel’s reputation has major influence on revenue through effects on price perception of guests, as a customer loyalty measure, and a marketing factor

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Strategies for Managing Distribution Channels in the Hotel Industry

Through these strategies, you’ll be equipped to navigate the complexities of distribution channels and offer exceptional guest experience

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The Economic Perspective for Competitive Rates in Revenue Management

Strategic use of competitive hotel rates in revenue management is a powerful tool to drive revenue growth and foster business development

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How the Big Problem with Hotel Stay Personalization was Solved

ABS is a revelation because it solves both the Labor and the Product problems that come with hotel stay personalization

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