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Whilst ADR gains can be made by channel shift or dynamic pricing strategies, you can also make an immediate impact by simply reviewing your product offering

While these digital marketing stories may not involve haunted houses or lurking shadows, they can still send a chill down a marketer’s spine

You can still compete for existing demand and above all capitalise on the higher volume of real demand for your hotel. How to do so?

The property needed a proactive way to reach general market guests before or just as they were considering shopping OTAs and bring them to Brand.com

Google’s Travel Feeds in Search Ads are a game-changer for hotels. This is your chance to engage travellers, boost direct bookings, and stand out

Discussing these taboo topics in commercial strategy is crucial. Open conversations about revenue management challenges can break down barriers

By embracing both new school tactics and old school wisdom, hoteliers can stay ahead in this ever-competitive landscape and win the rate wars

For hotels seeking to tap into the seasonal spirit of family getaways and gifts, email deliverability should be at the heart of their marketing strategy

Let’s explore some timely best practices to connect with your guests and make the most of the season’s unique opportunities to increase direct bookings

Hotels are complex ecosystems, and there are multiple ways to improve your brand reputation with effective revenue management