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neon hotel vacancy sign reflecting need for hotels to adopt effective revenue management strategies around their room inventory

Revenue Management Is Only For Room Rates: Myth Debunking

While it’s true that pricing plays a crucial role in revenue management, it’s merely one aspect of a broader, more complex strategy

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the word marketing spelt out with scrabble tiles reflecting the importance to hotels of taking an holistic approach to marketing

Holistic Hospitality Marketing

A holistic marketing approach involves a 360-degree view of all hotel marketing operations to identify improvement areas and growth opportunities

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person at a laptop with a computer chip overlay reflecting the evolution of a unified commercial strategy in hotels

Leveraging AI for Dynamic Revenue Optimization

Dynamic revenue optimization is the practice of adjusting prices in real-time based on demand, market trends, and various other factors

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dots of different colurs reflecting data sets and how to empower hotel revenue strategies through ai and causal ml

Empowering Hotel Revenue Strategy Through AI and Causal ML

Should revenue managers interact heavily with an AI RMS or trust automation? What is the impact of overrides on revenue?

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graphic layout of a hotel website design having listened to users to enhance the experience

7 Design Trends to Convert Travelers on Your Website

Here are 7 design trends for 2024 that will give your website a boost and make it more attractive to Internet users

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magnifying glass looking at the tripadvisor website reflecting the value of the platform as an advertising avenue

TripAdvisor Advertising for Hotels and Is It Worth It?

There’s no questioning the popularity and power of TripAdvisor. Attracting 400M+ unique visitors each month, it is one of the most popular destinations

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man typing into a spreadsheet illustrating a slightly antiquated approach to modern revenue management

Revenue Management: From Spreadsheets to AI Based Systems

The introduction of AI based systems marked a significant turning point in Revenue Management with algorithms, big data analysis and real-time processing

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YouTube video thumbnail of conversation SSP Partner Marc Fleischer about hotel sustainability and how hard ti is to implement

We Talk About Hotel Sustainability But Real Change Is Not Easy

Marc is perfectly placed to talk about the focus on sustainability, it’s impact on hotel engineering teams and their value to implementing effective practices

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4 forms of light reflecting evolution in the same way revenue management has evolved from purely to intuition to data driven decision making

Revenue Management Evolution: From Intuition to Data Driven Decisions

Clever hoteliers invest in technology whilst mentoring their valuable team members to allow them to grow and expand their revenue knowledge

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man standing in front of calculations and algorithms reflecting the need to unlock efficiency and revenue utilising deep q learning with batch constraints

Unlocking Efficiency and Revenue: Deep Q-Learning

In revenue management, the search for optimal pricing strategies is perpetual. Traditional supervised learning models have limitations, especially when historical data is sparse

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