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How to Create a Commercial Mindset that Will Drive Revenue
A commercial culture should be instinctual, something that is not only deeply embedded in the company but also entwined in the DNA of every single employee
Booking Designated “Gatekeeper”; a New Era for European Hotels
The EC’s decision empowers hotels to connect with the right guests, drive guests to book direct, and grow loyalty and revenue with each guest
Conquering High Season: Direct Booking Strategies Hotels Need
The high season doesn’t have to be stressful. With the right strategies you can turn high season into a time of unprecedented growth and guest satisfaction
Who Are The Winners and Losers of Google’s DMA Implementation?
Whatever the final figure, it seems very likely that the DMA has actually benefited the major OTAs rather than the hotel industry.
Ignorance Means Risks: The Cost of Neglecting Revenue Management
Many owners of small independent hotels have confirmed they were ‘too busy’ to pursue learning about revenue management, given their properties demands
Revenue Management from the Hotel Manager Perspective
Revenue management is a comprehensive discipline that touches every aspect of a hotel’s operation but for Hotel Managers, a deep understanding is imperative
From Base to Premium: How AI is Redefining Hotel Ancillary Revenue
Successful implementation of AI in enhancing ancillary revenues hinges on a thoughtful approach that considers the technology’s impact on guests
How to Export Historical Data from Google’s Universal Analytics
Universal Analytics properties rely on cookies and independent sessions, which are becoming obsolete in today’s privacy-focused environment
How Over-Optimization Can Harm Your Revenue Strategy
In hotel management, over-optimization is like obsessing over polishing the silverware – it’s exhausting, tedious and often, the extra shine goes unnoticed.
Decision Intelligence: Rocco Forte Hotels & HotelIQ Case Study
Hi, welcome to another case study discussion. Today we focus on the challenges and rewards of a decision intelligence tool and it’svalue to a hotel commercial operation. To bring their […]
