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A tech stack that is not working properly doesn’t create operational headaches only. On the contrary, guests feel it too through slower responses

PMAX is a separate Google Ads campaign type that uses Google’s AI to optimize ad delivery across nearly every part of the Google ecosystem

Although conceptually similar to an API, an MCP functions as a universal standard. It is the native way to connect with AI through assistants

While the adoption of artificial intelligence in the RMS is rising rapidly, confidence in the technology’s decisions often remains low

If you’re in the office thinking, “Why aren’t these numbers behaving how they should?” you’re not alone. The market is shifting quickly, and not predictably

Thinking about how to stand out with pre-arrival messaging is a whole science but at the same time a crucial matter for every hotel

This article provides actionable strategies to help independent hotels capture multigenerational bookings and turn them into repeat guests

The VAT change alone won’t shape demand but how hotels communicate their value. Hotels should present their offering confidently and consistently

Black Friday and Cyber Monday have been established as top selling days in the hotel industry, too. However, there are risks involved: those who offer discounts on room rates without […]

High occupancy can distract. A full hotel can be the least profitable version of itself when the wrong segments dominate the house