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man handing over credit card to pay hotel resort fees

Time to Retire Resort Fees? A Strategic Analysis for Hotels

Resort fees were once a smart financial strategy. Today, their value has significantly diminished but not disappeared entirely

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man burning money in much the same way hotels lose millions in lost revenue due to fragmented data

The Hidden Costs of Data Silos in Hotel Data Management

Fragmented hotel data management can cost millions in lost revenue each year by providing information without context, and low-accuracy data

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mechanical figure in the thinkers pose asking the question is dynamic pricing broken

Is Dynamic Pricing Broken? What Hotels Must Rethink

Hotels must rethink their approach by blending dynamic pricing with a more holistic, demand-centered mindset. This means:

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campervan on a beach reflecting the need for small hotels to take advantage of the current travel boom

How Small Hotels Can Thrive During a Travel Boom

In order to attract more guests, you need to understand the reasons behind the travel boom, who the travellers are and what they’re looking for

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bookboost article image - how to measure pre-arrival communication success- KPIs that matter

How to Measure Pre-Arrival Communication Success

Pre-arrival communication is all about setting the right expectations, but are you delivering what you promise?

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person on mobile using chatgpt to find out where they are maybe looking to book a stay illustrating the importance of hotel visibility on ai search platforms

Get Found or Forgotten: Visibility Key on ChatGPT and Perplexity

AI tools like chatgpt rely heavily on the content they find on your website – so it needs to be both informative and clearly structured

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business group at a small hotel venue

7 Ways for Hotels to Capture Profitable Group Business

Whether you’re a revenue manager, sales manager, or GM, here are seven key areas to focus on in your group revenue strategy

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jigsaw pieces being added illustrating the importance of building a solid hotel forecast because typically the approach taken is outdated

Your Forecast Is Wrong – But Not for the Reason You Think

Stop blaming market volatility, stop leaning on last year and please stop trying to forecast your way into a budget that doesn’t reflect reality

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arrow going down reflecting hotel concerns about low occupancy in August and what can be done to avoid this problem

Low Occupancy in August? 4 Steps to Avoid Panic (and Price Cuts)

In this article, we walk you through the 4 key steps to analyze your occupancy – without false alarms – and show you how to act accordingly

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empty sunbeds lined up with a lovely view illustrating the importance for hotels to unlock the summer surge and develop marketing campaigns that convert

Unlock the Summer Surge: Hotel Campaigns That Convert

With the right timing, compelling offers, and smart design, hotels can forge deeper connections with travelers and drive real results all summer long

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