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Hotel digital marketing must transcend silos and focus on aligning efforts with sales and revenue teams to ensure the property stands out

We’re going to uncover the hidden costs behind paid ads for hotels and explain why your return on ad spend (ROAS) may be underwhelming

We love talking about how we’re different, but when it comes to setting prices, many revenue teams still fall into a trap I call Comparisonitis

We look at how mastering Emotional Intelligence in the realm of Revenue Management is your hidden arsenal for increasing profit margins

Managing room categories is one of the most challenging aspects of hotel revenue management. It’s especially important for small independent properties

By understanding and implementing demand based prices, you can create a business model that meets market needs and enhances guest satisfaction

In this interview we discuss what hoteliers should consider before investing in a Revenue Management System (RMS)

Pre-arrival communication is all about creating a positive first impression and setting the stage for a memorable experience

An independent boutique hotel in New York wanted to increase its direct bookings and compete against major chains and third-party OTAs

Here’s how you can take advantage of the Black Friday travel surge and outperform the OTAs without needing to spend like them