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Time to Retire Resort Fees? A Strategic Analysis for Hotels
Resort fees were once a smart financial strategy. Today, their value has significantly diminished but not disappeared entirely

The Hidden Costs of Data Silos in Hotel Data Management
Fragmented hotel data management can cost millions in lost revenue each year by providing information without context, and low-accuracy data

Is Dynamic Pricing Broken? What Hotels Must Rethink
Hotels must rethink their approach by blending dynamic pricing with a more holistic, demand-centered mindset. This means:

How Small Hotels Can Thrive During a Travel Boom
In order to attract more guests, you need to understand the reasons behind the travel boom, who the travellers are and what they’re looking for

How to Measure Pre-Arrival Communication Success
Pre-arrival communication is all about setting the right expectations, but are you delivering what you promise?

Get Found or Forgotten: Visibility Key on ChatGPT and Perplexity
AI tools like chatgpt rely heavily on the content they find on your website – so it needs to be both informative and clearly structured

7 Ways for Hotels to Capture Profitable Group Business
Whether you’re a revenue manager, sales manager, or GM, here are seven key areas to focus on in your group revenue strategy

Your Forecast Is Wrong – But Not for the Reason You Think
Stop blaming market volatility, stop leaning on last year and please stop trying to forecast your way into a budget that doesn’t reflect reality

Low Occupancy in August? 4 Steps to Avoid Panic (and Price Cuts)
In this article, we walk you through the 4 key steps to analyze your occupancy – without false alarms – and show you how to act accordingly

Unlock the Summer Surge: Hotel Campaigns That Convert
With the right timing, compelling offers, and smart design, hotels can forge deeper connections with travelers and drive real results all summer long