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Data shows that room nights booked across these markets are up 18.3%, with travellers booking closer to arrival, staying longer and cancelling less

Loyalty points create transactions, not relationships, and the shift from points based loyalty to relationship driven retention is already underway

This comes down to commercial ownership. The strongest-performing hotels are not necessarily the ones with the widest OTA exposure

Guests have always compared options before booking. The difference is that technology has made the process dramatically easier

For hotels, this isn’t just another update. It fundamentally changes how you run, scale, and think about Meta ads. Here’s what’s new and why it matters

Rates are one lever but not the only one. In a market where guests have endless comparison tools, it is often not the safest one to pull first

Hotels that start unifying their guest database will have a compounding data advantage. They will know guests better and convert more direct bookings

You have a social media plan and brand guidelines, but what’s the secret sauce? Here are some strategies for both Facebook and Instagram

The question is not whether AI affects distribution; it already does. It is how deliberately hotels choose to compete in this new front line of visibility

The platform now addresses all four stages of the hotel corporate sales cycle: account discovery, prospect outreach, rate intelligence, and lead nurturing