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As traveler behavior evolves and the planning journey becomes longer and more complex, it’s clear that ROAS no longer tells the full story

The 3 traditional pillars of direct distribution will continue to play a role, although their relative importance will shift as AI becomes more prevalent

When a commercial leadership role becomes vacant, it rarely goes unnoticed. But the time it takes to fill that role can quietly disrupt performance

The strongest revenue strategies use Q1 to tighten fundamentals, correct any drift from the previous year, and put guardrails in place early

In a busy hotel, pricing can easily slip off your radar. When you wait too long to respond to shifts in demand, you miss your window to optimize revenue

The main value of agentic AI is that it automates entire multi-step workflows by bridging the gap between systems

MCP. GEO. Agentic AI. LLMs. They are dropped into conversations as if everyone already knows what they mean. Most people nod along

AI has not eliminated the travelers journey; it has condensed it. Discovery is faster, options are filtered earlier with less touchpoints before deciding

Applied strategically, early bird campaigns allow hotels to capture high-intent guests early, protect rate integrity, and reduce dependency on OTA demand

For GMs and owners, the real question isn’t whether revenue management is changing. It is whether your strategy is changing with it