events

Not all events deliver equal value. The mistake? Evaluating event performance in isolation rather than across your full revenue potential

The practice of proactive outbound phone outreach remains a tool in the arsenal of event sales professionals, often refined with modern sales strategies

78% of event planners anticipate an increase in small- and medium-sized meetings this year. This isn’t just a trend – it’s a fundamental shift

By carefully executing an event pricing strategy, venue event managers can optimize bookings, maximize revenue and ensure financial success

To maximize M&E revenue, hotels need modern KPIs reflecting delegate based data such as Full Day Delegate (FDD) and advanced pricing metrics

With operating costs getting more onerous, finding use for every square foot of a hotel can help add revenue, but it can bring challenges

As a revenue manager, you may not always be on the frontline of MICE (meetings, incentives, conferences, and exhibitions) and group segments, but their influence is undeniable. NB: This is […]

For hotels with event venues, branding also involves positioning your property as a go-to destination for memorable and successful events

Global Revenue Forum 2025 will explore whether the hospitality industry is optimally positioned to capitalise on profit opportunities emerging

Evaluating value of a group lead more broadly than just booked bedrooms and events enables you to improve pricing decisions, occupancy, and the bottom line