email

Email marketing is valuable to hotels. It can and should complement all your other digital marketing efforts across direct and indirect channels

Frustrated with OTAs supplying an alias email address when delivering a booking then modifying them once you’ve managed to get the real address?

Despite the availability of new communication channels and platforms, business travelers still prefer tried and true communication channels

Post-stay email is important because it drives repeat bookings, builds loyalty, boosts advocacy, develops customer retention and maintains relevance

Every part of your email, from the colours and images you use to the way your content is laid out, becomes part of that brand story

Hoteliers have an opportunity to tap into this increased digital holiday shopping. The holiday festive season focus is multifaceted for hoteliers

Attracting previous guests should be given the same amount (if not more) attention than acquiring new guests since the cost of doing so is less

If you want to fail at hotel email marketing, send the same email message to every single address in your database. That was email marketing 1.0

Where hotels are concerned, Cyber Weekend is an ideal opportunity to increase occupancy during low periods and shoulder dates, and increase voucher sales

Strategy around getting customers, prospective or otherwise, to engage with your email content is the thing. We look at ways to improve campaign outcomes