The Value of CRM Audiences and Insights to Drive Additional Revenue
Now truly independent within your CRM, Audiences allows for the most detailed segmentation and personalization across all communications
Boost Ancillary Revenue Through Better Pre-Arrival Guest Engagement
Sending pre-arrival upsell campaigns is a great way to foster engagement, boost the guest experience and promote more ancillary revenue opportunities
Customer Relationship Management vs Customer Data Platform
Main difference between Customer Relationship Management and a Customer Data Platform is there in the name: CRM manages relationships, CDP manages data
Stay Out of Spam: Email Deliverability Guide for Hotel Marketers
What’s the point of executing your email marketing strategy if none of your emails find their way to the inbox? That’s where email deliverability comes in!
3 Tips for Essential COVID-19 Pre-Arrival Hotel Messaging
While you can’t control the pandemic, you can put your guests at ease with our top three tips for essential COVID-19 pre-arrival email messaging
What’s the Difference Between Spam and Hotel Email Marketing?
There’s a fine line between spam and email marketing. That’s why it’s essential to build a coherent email marketing strategy, to find the right balance
Complete WhatsApp Business Guide to Generate Hotel Bookings
Does losing reservations on WhatsApp impact your business so much? What is the sales potential of this communication channel?
How Hotels Can Market to Drive Travelers
There’s no doubt that the COVID-19 pandemic has changed the leisure industry for the foreseeable future. NB: This is an article from Lodging Interactive Between the International Air Transport Association […]
Hotels & Booking Engines: Get Users’ Email First
It’s as if we need to re-invent the wheel when the solution is just in front of us. The simple lesson is: get users’ email before you ask for anything else
Not Long Now Until Black Friday – Ten Tips for Luxury Hotels
It’s going to be a different Black Friday, but it can still be a good one for hotels and the people looking for an offer or buying gifts