email

You could have the most compelling email ever created but if you don’t make the subject line exciting your email will never be opened

Now truly independent within your CRM, Audiences allows for the most detailed segmentation and personalization across all communications

Sending pre-arrival upsell campaigns is a great way to foster engagement, boost the guest experience and promote more ancillary revenue opportunities

Main difference between Customer Relationship Management and a Customer Data Platform is there in the name: CRM manages relationships, CDP manages data

What’s the point of executing your email marketing strategy if none of your emails find their way to the inbox? That’s where email deliverability comes in!

While you can’t control the pandemic, you can put your guests at ease with our top three tips for essential COVID-19 pre-arrival email messaging

There’s a fine line between spam and email marketing. That’s why it’s essential to build a coherent email marketing strategy, to find the right balance

Does losing reservations on WhatsApp impact your business so much? What is the sales potential of this communication channel?

There’s no doubt that the COVID-19 pandemic has changed the leisure industry for the foreseeable future. NB: This is an article from Lodging Interactive Between the International Air Transport Association […]

It’s as if we need to re-invent the wheel when the solution is just in front of us. The simple lesson is: get users’ email before you ask for anything else