distribution

No two hotels’ distribution mix is the same and they often struggle to retrieve, collect, and synthesize all of their data. This leads to missed opportunities to shift share to more profitable channels.

In this podcast we talk about the topic of Distribution Strategy, how this is changing for the future, what part do OTAs play and where does Google fit into this changing landscape.

Today the realm of an effective distribution strategy exceeds beyond distributing rates and inventory between hotels and demand partners.

They say all good Revenue Managers carry two things: a calculator to crunch the numbers and a crystal ball to predict the future. Here is my views on how the hotel industry will change in 2020.

Hoteliers seeking to optimize their distribution mix must examine the costs, profitability, and performance of each channel, with regard to business goals and customer segments

If you are not regularly looking at your Channel Mix, incorporate it into your team’s analysis. Revenue Managers, as a whole, generally do not look at Channel Mix as a data point.

While there is no way to send images directly to the GDS, travel agents say they use and look for property rating and photos more than information about hotel’s services, amenities or policies

While technology, customer profiles and buying habits have changed dramatically, hoteliers have been sluggish in reviewing and revamping their distribution eco-systems

As promised a few months ago, Expedia Group began this week to send hotel listings lower in the sort order on its Expedia.com and Hotels.com pages when properties add resort fees to […]

All is not quiet on the hotel distribution front. Yes Amoma, one of the biggest culprits in undercutting hotel rates, may be out of the picture. And yes, the recent […]