distribution
How Hotels Can Best Fight Against OTAs with Paid Search Marketing
A worthwhile strategy for many hotels was to decrease their upfront marketing costs while increasing their contribution of bookings from OTAs

What Booking.com Was Doing to Gain Market Share During Lockdown
We’re living in uncertain times never seen before in the sector, as well as a change in the paradigm of online shopping and Booking.com knows it

Free Tool for Hoteliers to Optimize Content Distribution
FornovaHL is an easy to use tool enabling hotels to automatically distribute or update their property’s profile content and attributes for online channels
Finding New Revenue Streams for a Big Box Hotel (Case Study)
Whether a hotel’s revenue stagnation is caused by the pandemic, new competition, or something else, take a fresh look at business segments and channels
Comparing Cost Models in Metasearch: CPC vs CPA
Within each metasearch program, cost models can individually become more complicated. For simplicity’s sake, we will focus on CPC and CPA
Working with OTAs: The Indirect Distribution Dilemma
Overall results show benefits of participating with OTAs substantially outweigh the costs, resulting in clear and substantial boost to hotels’ bottom line

How to Align Your Distribution and Marketing Strategies to Boost Revenue
Many hotels don’t include direct within their distribution cost calculations, but for most hotels their costs of direct are around 8%+ of distribution

Reducing Cost Per Booking Through Smart Bidding Google Ads Strategy (Case Study)
This success story explains how Sandos tackled the challenge of increasing effectiveness of investments in Google Ads, while controlling cost per booking

Hoteliers’ Top 10 Revenue Management Questions… ANSWERED
Many hoteliers struggle with the same revenue management questions, especially during times of significant market uncertainty, like we are experiencing

Capture Greater Demand Using Smart Bidding by Google Ads (Case Study)
By activating smart bidding strategies with a fine tuned target CPA, this clearly improved demand results whilst maintaining an adequate acquisition cost