distribution

It’s no secret that the volume of OTAs participating in the auction has skyrocketed, making impression share more and more difficult to obtain

Without distribution, it’s as good as if your hotel didn’t exist. Approaching it holistically with these tips in mind lays the foundations for success.

Here we break things down for you, explaining how to calculate guest acquisition cost and the different costs to factor in

This update could potentially add even greater additional volume to property promotion ad listings, which have already been instrumental in Google Hotel Ads

2023 is still quite uncertain. Analyze your current distribution and make sure it is agile. Enhance your direct channels and take control of your prices

When we have conversational bots helping us, it could change the way we search for information. And one of the things we search for hotel information

Any source of traffic that generates 13% of total direct revenue is a must in your online marketing mix, and that’s what metasearch is today

We often don’t measure the leakage of commission to OTAs and we certainly don’t measure it against the costs of securing a direct booking

How much are you losing by not controlling your prices and allowing other channels to sell cheaper than you do on your own website?

We outline in 7 simple steps how to improve your ranking on TripAdvisor, so that your property stands out from the competition