distribution

Although the future is looking much brighter and hotel business worldwide is seeing significant growth it’s crucial to apply lessons learned post pandemic

Too often we see revenue management teams set rates and forget about them and fail to monitor how their inventory is performing across distribution channels

This is probably the most interesting part, as native ads are mostly intended for destination searches (“hotels in Boston”) and not branded searches

Finding the right OTA for a small hotel is not as simple as it sounds. Each one has trade offs and are not created equal. Here are a few considerations:

There’s a constant debate on whether the Global Distribution System (GDS) surpasses a book direct strategy or is it the other way around

Behavioural change in prospects’ booking journey can expose hotels to subtle issues and pitfalls that may be difficult to detect in metasearch engines

In the end, the implementation process of blockchain-based applications in the hotel sector comes back to one question: “Who owns the customer?”

The bottom line is that rate parity is NOT enough anymore! Hotels need to beef up their book-direct benefits and shout them from the hilltops

Metasearch engines are to hotels like Amazon is to eBooks: they are both vertical search engines. Vertical search engines focus on a specific sector

A quick glance at the online environment will show you a wealth of different distribution channels. Each channel offers the opportunity to build cash flow