distribution

From direct bookings and OTAs to pricing strategies and guest experience, here are four major areas to help build an effective rooms distribution strategy

While determining the right comp set has always been crucial, it is vital to remain competitive now given our current uncertain market conditions. NB: This is an article from IDeaS […]

The complexity of distribution lies in the fact that volumes do not necessarily mean profit and that hidden costs and lost sales can be more hurtful

The nature of hotel distribution was already changing in the years leading up to 2020, with an emphasis on diversification and tech-led business strategies. NB: This is an article from […]

Intraday bidding is a campaign-level bid multiplier and its recent release on Google Hotel Ads marks the first time it is available for metasearch

Getting to grips with new feeder markets through targeted marketing and optimizing distribution will achieve sustained revenue and profit improvement

Despite there being no surge in website traffic, there was a significant increase in the volume of visitors making a booking on hotel websites

Since the end of summer 2021, Google has begun to identify eco-sustainable hotels and Google Travel users can already see information about these hotels

Google Hotel Ads is just part of an entire ecosystem that Google has become, through which potential travellers can plan and execute their travel bookings

Almost everything you do from a marketing point of view could have impact on your direct bookings. Take the time to understand the channels at your disposal