distribution
Why Hotels Should Adopt a Multi-Channel Distribution Approach
The old dichotomy of “direct vs OTA” is giving way to a more strategic and nuanced approach where both channels play a role in a distribution strategy
How to Attract Travelers and Grow Direct Bookings
We explore 3 ways to drive more direct bookings designed to help maximize visibility, optimize pricing and create a frictionless online booking experience

AI Will Display Inventory and Prices in Real-Time. Are You Ready?
This is where access to real-time ARI – availability, rates, inventory – comes into play. Can you imagine when AI returns final exact prices?
How Guest Feedback is Powering AI-Driven Personalization
The future of effective content personalization is not just about who the guest is, but what they are saying about their experiences

Hotel Alert: Check Your Distribution Networks for Old Photos
Someone on your team goes in to delete the old photos again, and the next day or the next week, there is that pesky image yet again

Co-Existence: The OTA Led Defence Against an AI Takeover
Does the advent of AI agents signal the beginning of the end for third-party bookings, or are we simply entering a new phase in the OTA relationship
Maximizing Hotel Revenue With Channel Manager Strategies
Today, hotel distribution is a different game. With more channels and shifting guest expectations the Channel Manager is now central to commercial strategy
Hotel Commercial Strategy in University Markets
A successful commercial approach in these markets hinges on understanding the university’s influence and how demand fluctuates throughout the year

How Hotels Can Win in the Google Travel Ecosystem (Updated)
Google Travel is no longer optional. If your hotel isn’t fully optimised across Google Search, Maps, and Hotels, you’re losing direct revenue to OTAs

How to Disintermediate from OTAs: 4 Basic Strategies
So, disintermediation means breaking free, at least in part, from the tight conditions imposed by OTAs. But what are the actual benefits?