direct

Two forces are leading the transformation in the way guests are booking hotels: mobile and artificial intelligence (AI). Hotels must adapt!

These most frequent UX mistakes in hotel booking engines directly lead to lost bookings and frustrated guests, often sending them to OTAs instead

We implemented a strategic SEO optimization plan to help enhance online visibility and drive organic search traffic for improved direct bookings

ChatGPT agent can navigate websites and execute multi-step workflows independently, raising questions about its impact on hotel discovery and booking

While the direct channel, which is more profitable, has a cap on investment regardless of performance, the indirect channel enjoys an unlimited budget

While balanced distribution across OTA, GDS, metasearch, and direct channels is key to your property’s visibility and profitability, a direct booking is the most valuable. As of 2024, direct website […]

Independent hotels can punch above their weight by flipping the tech stack and putting guests first by using tech to enhance their experience

Performance marketing allows hotels to reach the right traveler at the right time across multiple digital touch-points

Let’s bring these components together by taking a walk through the five essential components of a hotel cart abandonment recovery strategy

In this article, we show the key do’s and don’ts for turning untapped guest data into a repeatable process that fosters the guest loyalty and direct revenue