direct

Booking never stops making moves – it never has. Now it’s entering the credit card business in the US, a market as juicy as it is competitive

GEO for hotels offers a major opportunity to bypass crowded OTA listings and drive high-intent, direct bookings straight from AI search results

Microsegmentation hones in on why a guest behaves the way they do and what that means for your marketing, service delivery, and revenue strategies

Whilst the push for direct bookings is understandable, in practice, they often come in short-lived spikes, driven almost entirely by paid campaigns

Two forces are leading the transformation in the way guests are booking hotels: mobile and artificial intelligence (AI). Hotels must adapt!

These most frequent UX mistakes in hotel booking engines directly lead to lost bookings and frustrated guests, often sending them to OTAs instead

We implemented a strategic SEO optimization plan to help enhance online visibility and drive organic search traffic for improved direct bookings

ChatGPT agent can navigate websites and execute multi-step workflows independently, raising questions about its impact on hotel discovery and booking

While the direct channel, which is more profitable, has a cap on investment regardless of performance, the indirect channel enjoys an unlimited budget

While balanced distribution across OTA, GDS, metasearch, and direct channels is key to your property’s visibility and profitability, a direct booking is the most valuable. As of 2024, direct website […]