direct

Ensuring your direct sales maintain their quota is in your hands. If you wait for everything to return to normal, OTA’s will be the ones to exploit change.

In order to prepare for the reopening and upcoming booking boom you need to have these key components of a highly converting website in place

Direct selling, both telephone and website, has gained a large share of sales during the pandemic, demonstrating its great sales capacity and resilience

Metasearch is arguably one of the most important channels for hotel marketers. 2 out of 3 independent hotels receive direct bookings from metasearch engines

As each hotel stakeholder has their own segmented part of the booking funnel, each seeks out vendors that drive the specific metrics they care about

With domestic tourism on the rise, it’s arguably more important than ever for hotels to focus efforts on ensuring their book direct experience is seamless

Book Direct has had its day and proves damaging to long term viability of a hotel’s brand. Travel needs to evolve with new e-commerce trends

One area in greatest need of reconsideration is the focus brands have put on driving direct bookings by turning off activity with OTAs

We look at the 10 best strategies to increase your hotel’s direct bookings that affect every aspect of your hotel’s success from your booking engine onward

Most hotels are in a mode of profit recovery so getting the right distribution mix and lowering distribution cost just became mission critical