direct

Last year, we published a Black Friday report showing impact on hotel bookings. We saw a 47% jump in campaign conversions and 58% increase in direct revenue

There’s a constant debate on whether the Global Distribution System (GDS) surpasses a book direct strategy or is it the other way around

The analysis looks at Q2 vs Q1 in 2021 and covers main hotel direct booking metrics i.e. website traffic, conversion rates, disparities, and visitor profile

A quick glance at the online environment will show you a wealth of different distribution channels. Each channel offers the opportunity to build cash flow

If you’re not thinking in terms of guest acquisition cost to get customers through your door then you’re missing a critical metric in charting your success

The majority of Hoteliers surveyed want to focus on establishing their direct channels as the top source of revenue over the next 12 months and beyond

The digital advance and the growth of online sales generate a lot of important data that can suggest sales opportunities your hotel may not have considered

To help hotels understand the current direct channel scene, we have prepared a direct channel analysis for the DACH region, comparing hotel performance

It is vital that your hotel understands who their consumers are and what their decision-making process entails when making their bookings

They have pushed the visibility of Google Hotel Ads into the knowledge panel, into the SERP and as the ultimate call to action in Google hotel search