direct

How to Boost Hotel Holiday Bookings During a Pandemic

Now is the time to consider and amplify all the merry-and-bright offerings your hotel can provide to bring a special twinkle to this time of year

Read more

cendyn pegasus merge thumbnail improving direct booking channel

Cendyn and Pegasus Merge to Maximize Direct Booking Channel

The merger of Cendyn and Pegasus provides hoteliers with a platform to maximize the direct-booking channel, enhancing the guest experience end-to-end

Read more

London skyline great advert for hoteliers and important for them to understand the revenue management trends to navigate the uk market

London Sees 40% Uplift in Hotel Website Conversion Rates

Despite decreasing during summer months, hotel website conversion rates in the UK & Ireland started to recover in September – uplift was higher in London

Read more

Those Increased Direct Bookings? They Won’t Keep Coming Without Effort

Many hotels have experienced great staycation bookings recently, but is there a complacency about what’s coming down the line?

Read more

clock with a poster highlighting a black friday sale hotels are running on their website

What Black Friday 2021 Has In Store For Hoteliers

Last year, we published a Black Friday report showing impact on hotel bookings. We saw a 47% jump in campaign conversions and 58% increase in direct revenue

Read more

Increase Online Luxury Hotel Revenue with Book Direct

There’s a constant debate on whether the Global Distribution System (GDS) surpasses a book direct strategy or is it the other way around

Read more

phuket thailand key travel and hotel destination in apac

APAC Hotel Direct Channel Trends In 2021

The analysis looks at Q2 vs Q1 in 2021 and covers main hotel direct booking metrics i.e. website traffic, conversion rates, disparities, and visitor profile

Read more

Your Guide to Building an Effective Hotel Distribution Strategy

A quick glance at the online environment will show you a wealth of different distribution channels. Each channel offers the opportunity to build cash flow

Read more

Guest Acquisition Cost: Everything Hoteliers Should Know

If you’re not thinking in terms of guest acquisition cost to get customers through your door then you’re missing a critical metric in charting your success

Read more

Hoteliers Forecast Revenue Increase in 2021 vs 2020

The majority of Hoteliers surveyed want to focus on establishing their direct channels as the top source of revenue over the next 12 months and beyond

Read more