digital

Reinventing the hospitality scene with a neighborhood lifestyle twist, Penta Hotels offers the modern-minded and business traveler of today comfort and style in a pleasant and relaxed atmosphere. NB: This is an […]

The practices of upselling and marketing are comparable in that they both aim to induce delight in target audiences, so they part with money

Dynamic personalization is powerful because we can recognize a guest not only for what defines them generally, but who they are in the moment

In Pay per Stay it is worth noting that Google do all the heavy lifting, the cost of management is dramatically lower than a PPC campaign

By adopting and trusting these tactics for optimizing direct booking conversions, you can build a solid foundation for future reopening

There are many methods out there for identifying link building opportunities, but I wanted to highlight some for those new to link building

Programmatic advertising is one of the most effective ways to reach your traveler at the right time with the right message

Before you start optimising your deals, they need a solid foundation. Your upsell deal needs a bit of something for every type of guest

It’s going to be a different Black Friday, but it can still be a good one for hotels and the people looking for an offer or buying gifts

These are just a few tips and tricks to get the ball rolling for your hotel in the holiday season and ensure that your initiatives have maximum outreach