digital

The IOS 14 update from Apple could spell trouble for advertisers across the globe, as enhanced privacy features inevitably lead to reduced targeting options

There are a few important terms related to link building that site owners should familiarize themselves with so they fully understand the strategy at hand

Let’s make 2021 the year we put learnings into action; it’s time to leave legacy processes behind and redefine what travel means and connecting with guests

Google has confirmed that they launched their new subtopic rankings for certain queries. The idea lies in the ability of Google to create search diversity

There have been a few curve balls in 2020, but four things that continue to stay the same are the biggest challenges in hospitality digital marketing

Your unique luxury resort’s value proposition should turn the heads of your potential guests, pique their interest and lead them to book with you

With insights across the property and deep revenue understanding, you are ideally placed to work with marketing and implement the right Google strategy

By taking that space on Google result page, you are increasing the chances a new visitor converts to a hotels website rather than an OTA

Google uses its AI to point out anomalies to their users. Using these, with the custom alerts you set up to monitor the metrics, are a recipe for success

Highlighting the perfect romantic environment of your hotel and promoting it effectively across your website will help provide a boost to direct bookings