digital

Before we get into what is the Core Web Vitals Update, consider these stats as proof that offering website visitors a stellar ux is vital

Pushing your marketing dollars toward prospecting over retargeting will help to serve your ads to the most qualified audiences, not waste it

If debating whether to use Facebook ads or boosted posts, you should look at your goals. Do you want to boost page likes, comments, shares?

The sense of wonder you feel as you sit in the middle seat is a byproduct of nearly a century of branding from the airline & travel industry

As holiday season approaches, it’s important to keep across the evolving digital landscape to keep your digital strategy ahead of the curve

It’s tempting not to spend on ppc advertising to keep overheads low but neglecting your direct bookings strategy could be detrimental

Mid-week occupancy can be difficult to maintain but when you pull the right strings on social media capturing guest attention becomes simpler

A user must be looking for YOUR hotel and rates for the MetaSearch option to be available. This is part of a hotel’s “book direct” strategy

It’s key to know what to do at each stage of the funnel so your hotel ultimately gains direct bookings by reaching and engaging customers

By connecting actions and conversions on your website to your Facebook investment, you’ll increase the return on your marketing investment