digital
Earning Loyalty in an Altered Marketplace Demands Personalized Attention
It’s important to grasp that stay frequency and recency are not the only measures of loyalty. Understanding many facets of loyalty is essential
With Budgets Tight Hoteliers Must Know Who is Converting Your Traffic
Increasing traffic through further digital marketing campaigns may not be an option and considerably harder due to budget and time limitations
A Successful Direct Channel Growth Strategy in 6 Stages
Reinventing the hospitality scene with a neighborhood lifestyle twist, Penta Hotels offers the modern-minded and business traveler of today comfort and style in a pleasant and relaxed atmosphere. NB: This is an […]
Using Upselling in Hotel Marketing
The practices of upselling and marketing are comparable in that they both aim to induce delight in target audiences, so they part with money
Ushering In The Age Of Dynamic Personalization
Dynamic personalization is powerful because we can recognize a guest not only for what defines them generally, but who they are in the moment
Pay per Stay; Is it the Right Model for my Hotel?
In Pay per Stay it is worth noting that Google do all the heavy lifting, the cost of management is dramatically lower than a PPC campaign
5 Lessons From an Irish Hotel Securing Direct Bookings During Lockdown
By adopting and trusting these tactics for optimizing direct booking conversions, you can build a solid foundation for future reopening
10 Ways to Identify Link Building Opportunities for Hotels
There are many methods out there for identifying link building opportunities, but I wanted to highlight some for those new to link building
A Travel Marketer’s Guide to Programmatic Display
Programmatic advertising is one of the most effective ways to reach your traveler at the right time with the right message
The Anatomy of a Successful Upsell Deal
Before you start optimising your deals, they need a solid foundation. Your upsell deal needs a bit of something for every type of guest
