digital

Whether you’re starting from scratch or refining your current efforts, this guide will help you build a solid, future-proof SEO plan

Hotels that align their content strategy with EEAT will not only rank better but will remain discoverable as AI-driven travel planning becomes the norm

We implemented a strategic SEO optimization plan to help enhance online visibility and drive organic search traffic for improved direct bookings

Here we answer frequently asked questions about seasonal paid search advertising and provide advice to get you started with your hotel

Instagram posts being indexed in search means your social feed matters more. It’s no longer enough to be present. You need to be compelling and consistent

Historically, we’ve seen the same key elements in the Search Engine Results Page (SERP): ads placed at the top, a map or local listings beneath, and organic results taking up […]

We explore what GEO is and how it compares to traditional SEO. Examining the similarities between GEO and SEO, before diving into what sets GEO apart

The best gift card solutions don’t work in isolation, they thrive when woven into your larger marketing and guest engagement strategy

In the competitive hotel metasearch landscape, reviews and ratings are more than just numbers, they are powerful tools that influence your online visibility

Google has started to integrate hotel ads into the results delivered by its Gemini AI, potentially making metasearch an even more vital marketing channel