digital

The majority of hotels have yet to unleash their full digitization potential. It’s not for lack of trying: 75% of hotel executives support AI marketing

To earn the top-ranking positions, you need a solid SEO strategy that helps you analyze what customers want to see and present them the content you need

But enough with the excuses: what can hotels learn from airlines in terms of digital pre-, during- and post stay guest experiences?

Think about how your hotel fits into different types of niches. Using social media to market your hotel is the most effective way to reach niche travelers

Try to have summer season campaigns set up no later than the w/c April 18th. Any later and you’ll miss the initial surge in domestic staycation searches

Are you clueless about your hotel website content? Creating unique and engaging website content can be tough for any hotelier, and often feels overwhelming

Besides the traditional OTAs, there are new business models arising that are making the hotel distribution landscape even more complex

In the hands of the right professionals, paid campaigns are a valuable resource that can be optimised to return a much higher ROAS than other channels

In this conversation we explore the value of unified decision data for both hotel revenue management and digital marketing teams

Uploading videos to Instagram reels boosts your hotel’s chances of exposure from being viewed on the explore page