digital

These hotel marketing strategies will help you achieve the primary objectives of hospitality marketing: building brand awareness and generating demand

Enhanced CPC is assigned at the campaign level. Google takes the effective bid an advertiser sets and adjusts it based on how likely the user is to book

Your hotel may win over the minds and hearts of your tourists and push them one step closer to a reservation by applying these 10 ideas to your website

There is no doubt a hotel should have an Instagram account. The tougher question is, what photos should independent properties be posting on Instagram?

With travel on the upswing, TikTok can be your ticket to ride, helping you reach vast audiences. But don’t wait too long to start or overthink your strategy

With an Instagram business account, a whole host of options become available that can help your hotel qualify the time spent marketing on Instagram

Hotels can use digital marketing to create marketing miracles with proper strategies, tools and creativity – nearly 60% of reservations are done digitally

Hoteliers can start by reviewing guest history data and determine which meta engines are driving the most bookings and start tackling them one by one

Hotels have seen a consistent growth year over year, with mobile starting to overtake desktop in driving revenue during the pandemic in 2020

Keeping your hotel messaging consistent across all of your platforms is a huge part of how successful the delivery of your brand story will be