digital

As we move towards a first-party future where ownership of data becomes increasingly valuable, it’s fair to say email marketing is ready for it’s glow-up

By solidifying critical aspects of your hotel digital marketing strategy through actively managing them, you can cultivate repeat bookings

Stripping these email URL tracking parameters will make it harder to accurately attribute website visits or conversions back to specific campaigns

We’re confident that Bing Hotel Ads can play a pivotal role in driving direct bookings for your hotel. Don’t miss out on this hidden gem!

Calculating customer acquisition costs is challenging. Costs are often distributed across departments and vary by channel

We delve into the different attribution models available in Google Ads and offer valuable insights on what hoteliers should be cautious of

Let’s take a closer look at a direct channel strategy that is driving higher website conversion rates and welcoming more guests for Halloween festivities

We will look at why you should provide a personalised digital guest experience and what are some easy ways for you to get started straight away

We share tips on how to create a hotel website that drives direct bookings based on many years of experience designing and developing optimised websites

With this return to travel, there is also a return of competition from OTAs and booking websites – making SEO optimisation for your hotel website crucial