digital
You Might Have Built It, But Will They Book? Digital Marketing 101
You have a hotel, you have a website but does anyone know about it beyond your listing on OTAs, this is where Digital Marketing comes in
Are Guests Actually Interested in Your Online Content?
By delivering current and relevant content, guests will make sure to stop by and periodically check your online profiles to find out what is happening
Everything You Need to Know About Hotel Content Marketing
Ultimately your content marketing should influence travellers to book a stay, become a loyal customer and champion your hotel to friends, family, and peers
Why People Are Unsubscribing From Your Hotels Emails
It seems that for every new address you add, you’re losing two. Why is that? Why are customers leaving your hotel emails database?
Where Did All The Cookies Go?
You should start thinking about how you might have to adapt in the next year and half and prepare yourself for the fact that cookies will ultimately end
How To Use Google Trends For Hotel Marketing?
Google Trends culls data from Google searches and allows users to compare the frequency of search terms compared to other similar keywords
How Tiktok is Changing the Internet
Similar to how YouTube came to be, TikTok has given professionals a platform to share knowledge that wasn’t always simple to find naturally
Learning About Hotel Metasearch Bid Modifiers
Bid Modifiers in hotel metasearch allow us to adjust our default bid by a percentage at a variety of levels, targeting specific revenue needs
Dynamic Content for Hotel Websites: 5 Bright Examples
Using dynamic content can provide audiences with better contextualised information and turn more prospects into effective (direct) bookings
Content Marketing for Independent Hotels
As an independent hotel owner, getting a strong hold on your content marketing is crucial for appealing to potential guests and engaging with them
