digital

We’re seeing travelers plan multiple trips and, specifically, to local getaways that allow them to explore unfamiliar places that don’t require a passport

Google Analytics 4 (GA4) combines website and app usage into a single report. The emphasis is now firmly on tracking “the user” rather than “user sessions.”

With over one billion active users, TikTok has quickly become a powerful tool for hotels looking to enhance brand image and convert direct channel traffic

Think about the photo content that’s on your hotel’s Instagram feed right now. Does that imagery help sell your hotel experience?

As a hotel operator, you may be hesitant to add one more social media platform to your list; however, here’s why you should prioritize TikTok

Ranking for the right keywords can impact a hotel’s success. Here are some keyword research tips to help you identify the right ones for your hotel website

We explore the cost of social media marketing, and the factors that can influence these prices, so you know what to expect when starting with this service

Prior to their getaway, when the traveler is just beginning to think about their next trip, SEO-optimized content is a great way to engage your audience

Social media can be a good sales channel, but organically, it’s a place to build your brand and showcase everything that’s great about your hotel

This update could potentially add even greater additional volume to property promotion ad listings, which have already been instrumental in Google Hotel Ads