digital

Seeing global hotel and travel companies on the platform with a huge amount of followers, shows us TikTok is not a channel that we can ignore

When measured against SEO best practice metrics, US hotel direct websites score just 58.3% on average. The results, equivalent to a US High School Grade F

Whether you are just starting out or are looking to refresh your hotel’s digital marketing efforts, here are some key steps to consider for your strategy

By displaying authentic user generated content, like reviews, social media posts and testimonials, hotels can build trust and credibility like never before

Relying on demographic data to identify similarities within cohorts is less accurate than you likely expect. Engagement rates tend to be even worse

Embracing guest expectations in your marketing strategy is a must. Hotels can craft compelling content that resonates, leading to increased bookings

The new search experience, which Google has dubbed Search Generative Experience (SGE), incorporates AI capabilities and conversational functionality

Because direct bookings with a free booking link come at no cost, hoteliers also save on paying commissions for bookings previously received through an OTA

Since Google launches Free Booking Links, thousands of hotels have listed their properties to increase brand visibility and boost direct reservations

Not only are you going to see image and video rich results along with generative AI answers, but you can now use images as part of your prompts/queries