digital

person on a laptop making a hotel bookings either via otas or direct on the hotel website

Breaking Free from OTAs with Paid Search (Case Study)

The property needed a proactive way to reach general market guests before or just as they were considering shopping OTAs and bring them to Brand.com

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google written on a laptop key reflecting their new travel feeds in search ads and how it will impact hotels

How Google’s New Travel Feeds in Search Ads Will Impact Hotels

Google’s Travel Feeds in Search Ads are a game-changer for hotels. This is your chance to engage travellers, boost direct bookings, and stand out

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Hotel Social Media Ideas For Effective Marketing

Here are some guidelines to ensure that social media marketing strategies for hotels foster guest relationships and help meet your goals:

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Hotel Digital Marketing Tips to Prepare for 2024-25 Ski Season

Whether you’re a ski resort or hotel close to the slopes, here’s how to keep your hotel digital marketing fresh and effective all ski season

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2 people at a christmas fair reflecting importance of email to sleigh hotel sales this holiday season

How to Use Email to Sleigh Hotel Sales This Holiday Season

For hotels seeking to tap into the seasonal spirit of family getaways and gifts, email deliverability should be at the heart of their marketing strategy

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autumn or fall is the time hotels can warm up their direct bookings with marketing magic

Warm Up Your Direct Bookings With Autumn Marketing Magic

Let’s explore some timely best practices to connect with your guests and make the most of the season’s unique opportunities to increase direct bookings

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Increase Hotel Bookings Using GA4’s New Realtime Pages Tracking

We explore what’s new with GA4’s Realtime Pages report, why it matters for the hotel industry, and how you can leverage it to optimize your website

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Website Trends to Watch in 2025 and Beyond

What can we expect in the realm of high-end hotel website design for 2025 and beyond? Let’s explore five standout trends in the luxury hotel landscape

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8 Ways to Attract Domestic Travelers to Your Hotel

Less impacted by economic downturns, domestic travelers are a relatively stable source of revenue compared to international vacationers.

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From CRM to CDP: The Data Shift Hospitality Needs

A CDP can analyze guest behaviors, preferences, and booking history, enabling highly targeted marketing campaigns that resonate with individual guests

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