digital
How Airbnb data hid the facts in New York City
NB: This is a report by Murray Cox, Founder of Inside Airbnb and Tom Slee, Author of “What’s Yours is Mine” As part of its recent transparency initiative, Airbnb made […]
Hotel industry disputes report about Airbnb impact in NYC
Hospitality research firm STR released a report this week asserting that Airbnb is having no material impact on hotel room demand in Manhattan, a finding that is being challenged […]
Travelzoo to grow hotel search and China bookings
Deals publisher Travelzoo appears to be pivoting towards hotel search, eyeing up China and taking a quality not quantity approach to new members, according to a growth strategy overview […]
7 Content Marketing Hacks For Travel Brands
NB: This is an article from Puzzle Partner, a boutique marketing agency that specializes in travel and hospitality From startups to Fortune 100, companies of all sizes struggle with keeping […]
Human element deters hotel dynamic pricing
NB: This is an article from RepresentAsia, specialists in Sales & Marketing representation throughout South East Asia Dynamic pricing is becoming more important, according to sources, although any rapid […]
How Can Hoteliers Maximize Revenue from Google
Understanding how to maximize revenue from the extensive array of Google’s products can be daunting. To help hotel digital marketers navigate the Google landscape, HeBS Digital sat down with Google […]
Is Airbnb a Legitimate Threat to the Hotel Industry?
Less than a decade since its launch, Airbnb has already emerged as a significant threat to the hotel industry, according to a recent study from CBRE Hotels’ Americas Research. […]
Tracking and quantifying the whole customer journey through optimisation
NB: This is an article by Brian Taylor, Digital Managing Director of Jaywing, via Travolution With the full onslaught of winter upon us, it’s natural that people find themselves dreaming […]
5 Steps to Increase Bookings with Facebook Remarketing
NB: This is an article by Burcu Gobuluk, Chief Operating Officer of Adphorus Today, more than 70% of Travel’s digital ad dollars go to Direct Response advertising. Intent-based search […]
5 SEO Rules for the Travel Industry
NB: This is an article by CT Moore, founder of Socialed When it comes to SEO, there are best practices which are universal, immutable laws, and then there are […]
