digital

  NB: This is an article by Anton Schubert, head of design at Futurice One of the most talked about announcements in the British Chancellor’s Budget last month was the […]

  NB: This is an article by Tim Sullivan, President of Cendyn/ONE Leveraging over 120 million CRM Guest Profiles representing 35 billion unique data elements, Cendyn/ONE delivered 1.2 billion personalized […]

Do photos of your hotel or tours generate love-at-first-sight bookings? Image search engine optimization is how you get found by travelers who search for hotels, vacation packages, and adventure tours using Google […]

  Think people don’t convert when they receive email on a mobile phone? Think again, advises columnist Jason Warnock, and he’s got the stats to back up his contention. Have […]

  Consumers don’t like booking holidays on a smartphone. That is the conclusion of leisure market analyst Mintel in its most up-to-date review of the UK holiday market. Holiday bookings […]

  A study has found that one in five travellers would always pick a travel brand over another if it meant they could have a better mobile experience. The analysis […]

  NB: This is an article from Tambourine You are a Director of Sales and Marketing overseeing all day-to-day activities for your property, maybe several properties, from meeting/group sales to […]

  Investors have been consumed with the notion that Airbnb is gunning for the online travel agencies and that it will eventually turn from apartment rentals to hotels and steal […]

Brand campaigns and technologies like programmatic may be less mature in the Asia Pacific, and to promote them you need a mascot! 1. Brand marketing needs more focus than direct […]

  Ancillary revenue guru IdeaWorks has taken a detailed look at six airlines post-booking email marketing efforts and suggests that “simplicity can be a virtue”. Last December it made one-way […]