digital
Combat Seasonal Low with Interest Based Paid Search
A friend and foe, seasonality is a familiarity amongst many hoteliers who enjoy high occupancy, elevated ADRs, and a surge in revenue when in-season. As the seasons change, occupancy […]
Convergence of revenue management and digital marketing
In today’s fast paced hospitality industry, disciplines such as revenue management, digital marketing and distribution are persistently evolving and converging and this dynamically changing environment places a long list of demands on […]
Drive More Hotel Bookings with Intelligent, Personal Content
NB: This is an article by Christopher Regalado, CEO and Founder of RevMar Digital For the last 10 years, I have been helping hotels and revenue managers refine their digital […]
Content marketing for hotels: Tell your story
Content marketing is more than a buzzword. It’s an important part of your hotel’s marketing strategy. Simply put, it’s the creation and distribution of valuable assets, such as videos, blog […]
A sneak peek at Google upcoming travel app, Trips
News that Google would soon begin testing a new mobile travel application leaked out last week, and now we have more details, including screenshots, of what that app will look like. […]
What does Facebook Algorithm Change Mean for Hotels
When the focus is on engagement, hotels on social media need to keep up-to-date on the latest best practices. Facebook made that a little more difficult this week. The social […]
How luxury brands should engage on Instagram & Snapchat
What do David Yurman and the George Washington Bridge in New York have in common? The answer: nothing. Except that there is a giant David Yurman billboard oozing luxury as […]
Why Social Media is Important for Hotels (Pt. 2)
Social Media Isn’t a Single Strategy Social media isn’t meant to be used as a single strategy to gain more bookings. When it comes to online marketing for your hotel, […]
Why Social Media is Important for Hotels (Pt. 1)
Are you wondering if social media is worth it for your hotel? Many hoteliers have asked themselves this very question and aren’t really sure where to find the answer. The […]
Setting Online Reputation Objectives for Hotels
NB: This is an article from ReviewPro Many hotels collect and analyze data but not everyone knows how to use this insight to set goals and objectives for their team. […]
