digital

Drive Direct Revenue with New Booking Platform

Travel Tripper, the industry’s most innovative provider of hotel reservation and e-commerce solutions, today announced the launch of Travel Tripper Web (TT Web). This new website platform for hotels increases […]

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The hotel tech Trojan horse

NB: This is a viewpoint by Mike Ford, managing director of SiteMinder. Oh yes, a horse is on its way to Troy as you read this. Or, has it arrived? As […]

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Top 2016 Hotel Digital Marketing Trends

With its promised flurry of shiny new software, apps, and marketing platforms, 2016 is already an exciting year. Hotel industry giants with big budgets have already gotten a head start […]

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Expedia Expects Facebook to Follow Google Into Travel

Expedia Inc.’s chief executive officer is expecting more company in the world of online travel booking, predicting Facebook Inc. will follow Google into the business. Facebook is already working on […]

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Caution urged over instant booking trend on metasearch sites

It would be fair to say that the conversation around instant booking on travel search sites has been broadly supportive of the concept so far. Ever since March 2011, when […]

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The Big Tech Drive to Encourage Loyalty

Technology is proving to be something of a double edged sword for the big hotel chains. On the one hand it’s helping them to engage with guests through easily scalable […]

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Winning Mobile Bookings In Metasearch

NB: This is an article from Koddi It’s cliche to say, but mobile has been and continues to be one of the areas where we see the most growth. Not […]

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Regional search prime opportunities for hotels

Affiliate sites and online travel agencies have kicked brands out of first-page search results, according to a new report by L2. Across 452 non-branded keywords, TripAdvisor had the highest first-page […]

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TripAdvisor chief on Instant Book and hotel direct campaigns

TripAdvisor president and chief executive Steve Kaufer admitted there was initial push back from hotels about Instant Book because he did a “phenomenally terrible” job explaining it. Speaking at this […]

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As Big Players Diversify, Hotels Pursue New Strategies

Way back in the swinging sixties of the internet age (about five years ago), the roles of the major players in the travel industry were quite simple. Google was for […]

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