digital
How to Optimize Hotel Images for SEO
We all know that high-quality images are important in telling your property’s story, and grabbing the attention of travel shoppers as soon as they hit your website. Images are an incredibly […]
3 Signs Your Hotel Website Isn’t Converting and How to Fix It
NB: This is an article from eMarketing Associates Once you’ve launched your hotel website, it’s important to track and measure its success along the way. The best way to determine […]
Why cross-channel is the future of email marketing
Customers are engaging with your brand across an increasing number of touchpoints – websites, social media, in-store, mobile and tablets; but regardless of how they engage, they expect a customised, […]
Expedia, Priceline impart info to mobile concierge service
Expedia and Priceline are lending their data to mobile concierge application Mezi, which blends artificial intelligence with real people to help provide customers with travel information that drives sales. With […]
How Virgin Hotels’ digital marketing strategy took shape
Virgin Hotels has just one hotel online—The Virgin Chicago—which opened in early 2015. So its digital marketing has been a study in focus. Yet not for long. The U.S.-based lodging […]
Making big data smart: Gather insights that will help your hotel
How much data on your guest satisfaction, staff performance, and online reputation did you collect last quarter? How did you collect it, and where did you collect it from? And, most […]
5 Brands Crushing It with Email Marketing and Automation
Today’s marketers are going beyond one-off emails. They’re using email marketing and automation to support their marketing strategies and are seeing results. These automated emails are personalized and relevant. They’re […]
Best Practices for a High-Performing Hotel Website
Earlier this month, I was honored to speak at the Digital Hotelier Masterclass in London, England. Hosted by Masterclassing Inc., I was joined by about 40 or so hotel professionals […]
Dynamic Rate Marketing and How You Can Use it?
NB: This is an article from Little Hotelier Having a strategy behind your room rates is critical to your success as a small hotel. Not only is it the key […]
Marriott brings its social media war room to Europe
The once-ubiquitous social media “war rooms” that sprung up around big events like the Super Bowl are becoming a thing of the past. Instead, brands are now battling to make sense […]
