digital
How Virgin Hotels’ digital marketing strategy took shape
Virgin Hotels has just one hotel online—The Virgin Chicago—which opened in early 2015. So its digital marketing has been a study in focus. Yet not for long. The U.S.-based lodging […]
Making big data smart: Gather insights that will help your hotel
How much data on your guest satisfaction, staff performance, and online reputation did you collect last quarter? How did you collect it, and where did you collect it from? And, most […]
5 Brands Crushing It with Email Marketing and Automation
Today’s marketers are going beyond one-off emails. They’re using email marketing and automation to support their marketing strategies and are seeing results. These automated emails are personalized and relevant. They’re […]
Best Practices for a High-Performing Hotel Website
Earlier this month, I was honored to speak at the Digital Hotelier Masterclass in London, England. Hosted by Masterclassing Inc., I was joined by about 40 or so hotel professionals […]
Dynamic Rate Marketing and How You Can Use it?
NB: This is an article from Little Hotelier Having a strategy behind your room rates is critical to your success as a small hotel. Not only is it the key […]
Marriott brings its social media war room to Europe
The once-ubiquitous social media “war rooms” that sprung up around big events like the Super Bowl are becoming a thing of the past. Instead, brands are now battling to make sense […]
What do Google’s mobile changes mean for travel?
In recent weeks Google has announced a number of tools to respond to user intent for mobile holiday research and booking. This came alongside the not-so-surprising stats that mobile traffic […]
Why email should remain a priority for digital marketers
When considering your opportunities to reach and connect with consumers, the first challenge that almost every marketing manager faces is the overwhelming plethora of choice. With SEO, social media marketing, […]
Checkmate. TrustYou is now wherever guest feedback happens
TrustYou’s acquisition of real-time messaging specialist Checkmate last week fills the missing piece of the data puzzle that it is building in a bid to be the “company that knows […]
The perfect metasearch engine is yet to come
None of the main metasearch sites or metasearch engines, among which we include Trivago, TripAdvisor, Google and Kayak have fully convinced hotels, especially independent ones, to “connect” their direct sales. […]
