digital

The 2017 Hospitality Industry outlook demands increase in direct bookings. The hotel digital technology and marketing budget: the roadmap that guides your property’s digital strategy throughout the year, puts your […]

Hotel website design, like any kind of design, is subjective. Nothing is more painful than a website design “discussion” where stakeholders talk for hours about colors, content and photos. For every […]

Mobile devices make instant gratification possible and travelers can immediately snap a photo on their cell phone during a trip and email it to family or upload it to Facebook. […]

Last week I was invited to a private roundtable with Mark Zuckerberg at Rome’s Town Hall event where I learnt a great deal about how Facebook can help businesses in […]

NB: This is an article from TripTease In this blog series, we’ll take a look at what makes a sterling price comparison widget – and what you can do to get […]

Is your hotel in Google Maps or similar services? Search engines are the information source for most travelers, thus it is vital to be present as part of your travel […]

Technology, namely our smartphones, have become an extension of our lives, we use our mobile phones to do just about everything; having the world at your fingertips is really all […]

When doing search engine optimization, either for clients or as an in-house marketer, we must accurately measure the impact SEO is making on our websites, leads and revenue. Measuring our […]

Mobile devices are a powerful tool for travelers, providing access to information and sales, travel research on mobile devices continues to grow and this year will be the first time […]

The shift to mobile devices for planning and booking is a big opportunity for travel brands, mobile bookings are expected to surpass desktop transactions for the first time ever. If […]