digital

7 Things Hotel Marketers Are Thankful For This Thanksgiving

Coming off the heels of an intense election season, this Thanksgiving will be unlike any other. No matter who won your vote or where you stand personally, let’s come together […]

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Airbnb has no plans for an API to integrate with its new trip platform…yet

Airbnb has often talked about looking beyond the home, and this week it moved closer to that goal with a platform launch that consolidates all your trip needs into a single […]

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Google says US hotels related searches are up 25% in the US

Conventional wisdom says that using search to plan and book travel is old-fashioned. Consumers now start their trip research elsewhere, such as on Facebook or Apple TV, or they may […]

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Airbnb CMO Wants to Redefine Experiential Marketing With New Offering

Thursday, at its Airbnb Open event in Los Angeles, Airbnb CEO Brian Chesky revealed that the company is fundamentally changing. In adding experiences and much more to the platform, it […]

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Jumpstart Your Hotel’s Direct Bookings through Multichannel Campaigns

Multichannel campaigns are one of the most effective ways to boost direct bookings, build one-to-one relationships with current and future guests, and ultimately, encourage repeat guests throughout the customer lifecycle. […]

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Consumption of digital travel content sees double-digit growth

A new study explores how the interaction between travel booking websites and other influential online and offline touchpoints can impact the purchase journey for American, British and Canadian travelers. The […]

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Kayak’s CEO critiques Google, Airbnb, and others

Steve Hafner, co-founder and chief executive of Kayak, is living up to his reputation for being one of the liveliest annual on-stage interviewees at the Phocuswright Conference. On-stage he says […]

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Google is Switching to a Mobile First Index

Earlier this year, we published an article on Google’s search algorithm update, which gave preference to mobile-friendly websites in mobile search results. Now, 6 months later, Google has announced that […]

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Google AdWords vs. Facebook Ads

There are currently over 3.4 billion internet users around the world, and as online store owners we want to reach as many of them as possible. There are two main […]

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Amadeus calls for common data standards in Hotel Industry

The hotel industry is fragmented, and so are the standards it uses to categorize its data. The industry would be better able to communicate with each other if its systems […]

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