digital
How Do Hotels Create Content that Sells Rooms?
What are the most important factors for creating content that sells hotel rooms? What does “content” – that buzzword of all buzzwords – mean when it comes to hotels? There […]
How To Add Basic Hotel Booking to a Chat Bot
In the past years, we’ve seen an explosion of chat bots across multiple industries. Many times we are asked what can a chat bot do, and how would it benefit […]
4 Ways Hospitality Marketers Can Use Mobile to Connect with the Weekend Traveler
Mobile advertising’s advanced targeting capabilities can be used to engage a lucrative market: the weekend traveler. The weekend getaway is cheaper, easier to plan and requires less time off than […]
3 Marketing Tactics to Persuade Travelers to Book Direct
A common challenge that many independent hotels continually face is capturing direct bookings and preventing OTAs from not only taking away that potential revenue but also that relationship with the […]
5 Point Guide to Email Retargeting: Overcome Booking Abandonment
NB: This is an article from NetAffinity This week’s cheatsheet, #7 in our Direct Booking Cheatsheet series, focuses on overcoming booking abandonment. Booking abandonment is a plague of hoteliers everywhere. […]
What can hoteliers do to reduce website reservation abandonments?
NB: This is an article from HeBSdigital While hoteliers invest time and money into digital marketing campaigns to drive traffic to the hotel website, a staggering 98% and more of […]
Winning the Hotel Booking: Digital Marketing Summit Recap
In this article, we recap the third presentation from our Digital Marketing Summit for Hoteliers, “Winning the Hotel Booking.” The Booking phase is perhaps the most important phase of the […]
Google Travel Business Is Already Twice the Size of Expedia’s
When is Google finally going to tie all of its travel products together and become an online travel agency to rival Expedia, the Priceline Group and, increasingly, Ctrip? Not anytime […]
The “Connected Guest” – What Do They Really Want?
Guests are embracing new technologies and apps on a daily basis, and hotel companies are trying their best to also get into the fray by developing their own guest facing […]
How influencers and advocates could be the new marketing trick or treat
It’s Halloween today and soon it will be Christmas. In the search for fresh new ideas maybe it’s time to turn to the rising stars of digital marketing – influencers […]
