digital

The top 10 automated email travel marketers should be sending

Marketing automation can transform your email campaigns into powerful, ongoing conversations for both customer acquisition and retention purposes. The travel industry is getting better at it – automated programs rated […]

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Design tips for your hotel website: Make these features your main focus

Your website design plays an important role in the success of your online brand. It seems like there’s a never-ending stream of new features and resources that you can use […]

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Mobile and growth are durable trends in travel content consumption

The UK saw a 44% rise in the amount of time people spent consuming digital travel content to 2.4 billion minutes this year. Figures for the US, UK and Canadian markets […]

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Where the OTAs are Going Next: The Evolution of Voice Search for Hotels

At the recent Skift Global Forum 2016, the major OTAs discussed the future of online travel. Most of them are pretty convinced that the current era of automation is coming […]

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How can travel brands avoid own goals with better web user experience

It used to be relatively straightforward to predict annual online spending habits in the travel industry. January and July would form two travel “peaks”, with spending rising as holidaymakers book […]

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The hotelier’s guide to TripAdvisor – a round-up

Love it, hate it, respect it or loath it, TripAdvisor is a goliath of the travel industry and affects your hotel whether you know it or not. Because of its […]

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Digital Trends for the Hotel Industry

Welcome to the first edition of our digital trends report, designed to be the essential companion for the savvy independent hotelier. Our conversion optimisation, revenue management and marketing specialists, along […]

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Google Local Universal Now Shows Four Ads By Default

Google has increased the number of ads shown by default in its Local Universal listings from two to four. In this post, we take a look at what changes Google has […]

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4 Tips for Improving Your Hotel Visuals in 2017

High quality hotel visuals increase bookings! That should be enough of an incentive for hotel marketers to create and distribute great visuals, but if you’re the type of person who […]

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Surfing Intent Data: Read Audiences’ Minds!!

What if you knew the concerns that were uppermost in your customer’s mind, right now? Or, which of the folks in your Eloqua database are most intensively researching the topic […]

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