digital

How to measure UX of travel websites: it’s a perennial problem for the marketers that work for these brands. I’ve talked to so many travel marketers who are still in […]

Unique amenities, exclusive experiences and personalized service used to be the proprietary domain of a luxury hotel … but now these offerings have become mainstream in any hotel from midscale […]

Time to adjust a few things in your hotel marketing to stand out in 2017! Want to attract new business and get more direct bookings? Make sure the online presentation […]

This week in Talking Data, Travel Data Daily spoke with Jonathon Wardman, Vice President CRM at Hilton about hotel guest data, how Hilton is leveraging the use of data, and the […]

After the November 2016 merger of SapientNitro and Razorfish to form SapientRazorfish, eMarketer’s David Green spoke with Seton Vermaak, the digital agency’s head of strategy in Hong Kong, about driving […]

Email marketing is a much more personal way to communicate with your guests than ads, and it’s one of your strongest – and least expensive! – ways to drive direct […]

Social media plays an important role in the travel shopping journey, helping to inspire travel shoppers, research & evaluate different accommodation options, and to share travel experiences. Hotel marketers acknowledge […]

The most cost-effective way to drive traffic to your hotel website is organically, so it’s no surprise that hotel marketers want to learn more on how to do this effectively. […]

By doubling their footprint, Taj Hotels and Shangri-La are hoping to secure a foothold in the world’s fastest growing travel markets The Asian luxury travel segment is growing rapidly, and […]

In the last year, we have seen significant developments taking place in the convergence of travel loyalty programmes. This came as brands looked to provide members with the maximum flexibility […]