digital

Google recently launched a filtering update to their desktop hotel search landing page that provides a more detailed experience for the user. These changes appear when the user selects “More […]

Every year, in honor of Mother’s Day, we share advice from the original CMOs (chief mother officers) – our mothers! And when we dove into these motherly pearls of wisdom, […]

Mobile has changed everything, but it’s only Act One. Machine learning in marketing is set to drive the industry’s next revolution. Google’s Senior Vice President of Ads & Commerce, Sridhar […]

With 89% of travelers using search engines for purchase decisions, a strong Search Engine Marketing (SEM) strategy is imperative for hoteliers. Last year alone, the US travel industry spent $5.7 […]

There’s a lot of talk in the industry right now about attribution modelling and that scares the daylights out of a lot of people because it’s super-complicated. Well, your friends […]

With the advent of smart technology, your hotel has the potential to create positive guest experiences like never before. By leveraging real-time location data along with guest preferences and behavioral […]

Since the early days of search, travel brands have led the way in building new business models that cater to the changing ways that consumers shop online, engaging consumers at […]

In order to drive more bookings at a lower cost you need to increase the amount of traffic to your hotel website. To accomplish this, it is important to have […]

In our last blog article about attribution models and the user journey, we discussed the different types of attribution models and their main characteristics. We also dipped our toes on […]

The path to purchase for travellers is not as straightforward as it used to be – they may begin with Googling your region, a popular local attraction or even a […]