digital

For many hoteliers, digital marketing is still novel territory. Most are too busy running their operations and leaving online sales to the OTAs to give much thought toward a digital marketing strategy.

While Instagram is based on creativity and building communities, some content creators tend to focus on clickbait and misleading content rather than information that ui useful to their followers.

Google is likely to expand its foothold on the travel industry, either by acquisitions or by bringing competitors to the edge of irrelevance. The trend is unlikely to revert, so it’s time hoteliers wake up

Whether it is viewing a friend’s recent travel post that triggers wanderlust, or a photo directly from a travel account, social media ignites the desire to explore new places for so many of its users.

Hotel Ads is a new hotel search experience designed to showcase real-time room rates to potential customers on the Bing search results pages and within Bing Maps

It’s time to make work-related New Year’s resolutions – but that’s no easy task. There are so many different channels and tactics that having to choose a few areas to focus on can feel overwhelming.

We’ve talked before about what kind of content you should try and incorporate into your social strategy to help build your brand’s story online. NB: This is an article from Net […]

There are a lot of exciting digital marketing trends to be aware of in 2020. It is even more exciting to see how you can incorporate these tactics in your marketing strategy.

Hotels can use SMS/text messaging responsibly to engage guests before, during, and after a stay. Here we review why creating an SMS strategy makes sense and how to implement it

While OTAs have traditionally had their results appear in hotel branded search results, Google’s new “BERT” algorithm update has already decreased those appearances and had a significant impact