data

  Every compelling story – a thrilling book, a coworker’s wild weekend recount, an upcoming blockbuster movie – contains some very familiar elements. Commonly referred to as the five w’s […]

Big data has been a starting player on the strategic revenue roster for years. In fact, years before big data exploded into something like a phenomenon, hotels were increasingly incorporating […]

It’s often thought that loyalty programs are designed to reward customers with special offers, treats, and discounts in the hope of retaining their business and encouraging customers to spend more […]

Last week’s ITB trade fair in Berlin showed us that one thing is on the minds of hoteliers and OTAs alike: data. Talks from the biggest players in the travel […]

New report from Sabre and Phocuswright shows the steps hoteliers can take to create and maintain the right channel strategy to reach and convert more customers Sabre Hospitality Solutions has […]

Current revenue-management systems were not designed to handle vast amounts of data. Therefore, in the near future, they will not be equipped to handle today’s progression of Big Data. New […]

Every industry – retail, hospitality, airlines, advertising etc. – has to deal with a peculiar set of challenges as one attempts to embrace digitization. The sort of IT systems being […]

As an industry, we’re entering a transformative stage where technology for hotels is becoming the differentiator and heart of what will make amazing hotel experiences of the future. Hotels have […]

In this report, Sojern teams up with Google to explore and explain the modern traveler’s path to purchase. The project combines Google’s deep insight into hospitality and hotel search trends […]

According to market research firm Frost & Sullivan, a dozen ‘mega trends’ will determine the way we work, rest and play in the decades ahead. Each is a global force […]