data

As with any revenue plan, successful agility is not determined by knowing what specific outcome will occur, but by understanding all possible outcomes

Despite being the backbone of programmatic advertising since the launch of the first banner ad in 1994, the third-party cookie’s reign is set to come to an end. NB: This is […]

When we look at isolated metrics and KPIs, we are only looking at one piece of a puzzle. The concept of leading and lagging indicators can help

We have explored who is looking to visit Australia, Hong Kong and Singapore but this trend is dynamic and based on updated country travel bans

Sizing up the competition plays a major part in your hotel’s marketing strategy. Your competitors have just as much sway in shaping guest demand and expectations as you do, and […]

In this video we ask what is Forward Looking Data and how far forward are we looking? Is it the Holy Grail or a just shiny new distraction?

The U.S. in October shed the ignominy of being the only global region to have not recorded a positive month of profitability since the start of the COVID-19 pandemic. NB: […]

Further vaccine development news prompted an increase in ‘travel giant’s’ stock price and seemingly had a positive impact on travel intent

Although covid has had an huge impact on hotels, data projections still expect an influx of travelers this winter holiday season

It is accepted revenue management can stimulate or restrict demand way further up the funnel, because revenue managers can use available data