data

Travelers reveal growing confidence in a return to air travel, frustration with current restrictions, and acceptance of a travel app for health credentials

Most markets are continuing to show modest signs of positivity in terms of pick up and web traffic as vaccination roll outs continue across the globe

The launch of BenchDirect is a natural progression providing hotel brands with a totally new and much more powerful benchmarking tool

Travelers across the world seem confident about the future of travel, but how the recovery plays out depends on specific regulations in country of origin

Though global travel remains stunted, some regions are showing signs of sustained performance positivity. Include AsiaPac and the Middle East on that list

Goals should not be overlooked as a key part of your Google Analytics data and website analysis. However, don’t fall into the “the more, the merrier” trap

Revenue Managers have the reputation for working with number focused, unwieldy reports. Those can be hard to follow for department heads less familiar

An airport can finally sift through such metrics in a timely manner and can begin to tailor experiences and boost revenue earning opportunities

For casinos to continue attracting a steady stream of customers and revenue, each customer must be presented with a custom-tailored stay experience

It is the hotel with the most accurate data, not the greatest amount of data, that has the upper hand in planning future promotions and driving demand