data

Despite the increase in COVID cases, travel demand in Europe has remained strong and continues to close the gap between 2019

As we emerge from this pandemic, revenue managers need to continue to be more data-centric, whilst also focusing on an approach that can compress analysis

Your comp set by market segment may be different to your comp set for your room classes or location. It is important to answer: why do I need this comp set?

Overall, 90% of all markets were either in “Recovery” or “Peak”, with the latter signifying TRI RevPAR is higher than it was in the comparable week of 2019

To prepare now, the first step will be for travel marketers to ensure that their website and booking engine are passing hashed email data and 1st party data

There are searches coming from Next-Gen travelers. However, before marketers jump to strategizing, we must consider their audience’s ideal travel experience

Once again, Europe is locked in new restrictions because of the spread of the Delta Variant and, as a result, tourist demand is slowing down

While we should celebrate the improvement in hotel performance, we also need to remain realistic that we are a way off from the performance we saw in 2019

It is worthwhile to look beyond the traditional idea of a compset when benchmarking your hotel and consider dynamic compsets

More companies are willing and returning to business travel, with domestic travel leading, but international Travel still hindered by government policies