data

No matter what stage of the pandemic you are experiencing, these six benchmarking areas will support your distribution strategy and revenue recovery

The drop in hotel revenue, despite a still lower cost base, led to GOPPAR of $11, which was 64% lower than November 2020 and 75% lower than in November 2019

Marketers are now masters of data. Data drives results. In 2022, the question for marketers is how best to turn that data into results

Collecting and crunching data about customers, airlines understand passengers’ tastes. So, revenue managers start from measuring willingness to pay (WTP)

Despite successful vaccination programs in many countries around the world, the continued challenges around COVID-19 have brought back travel restrictions

Despite experiencing a difficult year overall, with hotel occupancy not surpassing 55% of the 2019 benchmark, some of the Benelux saw slightly better levels

Three main data sources will help drive performance moving forward. The first, and one you may have heard the most buzz about, is hashed emails

Hotels must remain forward focused, 2019 is in the past and 2020 will soon be a more distant memory. We must build our strategies for 2022 and beyond

Indications are future hotel bookings, meetings and other hotel related activity will be impacted by the presumed expectation of future travel impediments

Intelligent revenue management is not designed to replace human expertise. It is developed to help experts focus data insights that which affect forecasts