data

For hotel group sales managers, “relationship data” is the key to unlocking deeper connections with clients and driving meaningful results

Implementing Citizen Data Science in the hotel industry offers great opportunities for enhancing efficiency and fostering a data-driven culture

Guest data is an untapped resource that can help you make the right decisions and create strategies that set your hotel apart from the competition

We explore the three types of data categories – first, second, and third-party – and their significance in your hotel marketing strategy

Consolidating data and analyzing performance through data to glean key insights is critical to the digital marketing puzzle

Here’s how five essential hotel business intelligence reports can help you make better, data-driven business decisions

With more channels of information feeding into a healthy hotel data management practice, it will be crucial to understand the trends

How can hotels strategically manage their distribution mix to ensure profitability while maintaining rate parity and minimizing commission costs?

While flexible booking policies are a win for travelers, they can create risks. The future is about flexibility while maintaining revenue security

Behavioral data can give a real-time look at guest interest and demand. Are they spending more time checking out suites than regular rooms?