data

Managing data correctly has not been an easy task. That’s why we look at three of the most common problems and the best way to fix them

The gap between a data-savvy hotel and those with outdated methods is growing fast and it directly affects your revenue, profit and market share

Competitor rates are a factor in your forecasting, but placing more weight on value proposition and other demand indicators is beneficial

We outline five proven data signals that clearly indicate when to confidently raise your rates. These aren’t theoretical concepts but practical indicators

Smart hoteliers understand the shift and are using data-driven personalization to boost conversions, loyalty, and business performance

This article is to help property managers of all categories and sizes grow their direct booking channels, a job that typically falls on marketing

We walk you through how to build hotel guest personas and use them to create more effective, data-driven marketing campaigns

Revenue Managers sometimes face an unexpected challenge: overcomplication. Many dig into endless data points and exhaustive analyses

For hotel group sales managers, “relationship data” is the key to unlocking deeper connections with clients and driving meaningful results

Implementing Citizen Data Science in the hotel industry offers great opportunities for enhancing efficiency and fostering a data-driven culture