data

The once-ubiquitous social media “war rooms” that sprung up around big events like the Super Bowl are becoming a thing of the past. Instead, brands are now battling to make sense […]

TrustYou’s acquisition of real-time messaging specialist Checkmate last week fills the missing piece of the data puzzle that it is building in a bid to be the “company that knows […]

Concur, the world’s leading provider of integrated travel and expense management solutions, today released its innovative State of Business Travel 2016 report at the Global Business Travel Association (GBTA) convention. […]

“My kids love the pool,” a mom gushes in an online hotel review. On the surface, the comment seems completely positive, especially if it motivates a prospective customer to book […]

Seven years ago, TripAdvisor first launched its metasearch flight tool, and it wasn’t long after until it enabled users to post reviews. In 2014, it updated the look of TripAdvisor Flights by adding detailed […]

Reaching your conversion goals is arguably the single most important function of your hotel’s website. Yet the vast majority of properties fail miserably at it improving conversion rates. And, remarkably, […]

The amount of data created online doubles every two years. That’s a whole lot of first, second, and third party information. Each promises to be the golden ticket to a […]

  Smart Data vs. Big Data By now, many hoteliers are tired of hearing about “Big Data” and why they should be utilizing it for customer engagement and marketing. Many […]

Programmatic technology allows marketers to efficiently bid and place ads using data, enabling them to reach consumers with targeted messaging, on the right device, at the optimum moment of engagement. […]

In this blog post, SnapShot’s Head of Education, Janel Clark, explores both traditional market segments, newer, more dynamic models, and how to develop the best pricing strategies. Segmentation: Then and […]