data

When a data provider transitions from being a neutral resource to a competitor, the fundamental trust underpinning the partnership erodes

What should you expect when you correctly implement a cookie consent banner on your hotel website and how can you navigate the ‘consent conundrum’?

Booking avoided the all-important “self-preferencing” elements of the DMA arguing it only offers third-parties onsite, not first-party inventory

The hotel industry is no stranger to the complexities of managing vast amounts of data, often leading to an overwhelming need for bespoke reports

Traditional forecasting models no longer cut it. Relying on historical data hinders performance. Demand is constantly influenced by new factors

The tragedy isn’t just about lost data – it’s about lost opportunities. When OTAs control your guest relationships, you’re missing out on:

Leveraging Business Intelligence during the pre-stay phases of the guest journey can significantly maximize revenue and minimize costs

Let’s explore the key “buckets” of data that matter on a daily basis and how leveraging them effectively can enhance operations and profitability

Understanding the realities of business intelligence is the first step toward making data-driven decisions that can propel your hotel to new heights

While hotel general managers may be naturally risk-averse, their commitment to stability and consistency is vital for hotel stability and profitability