cookies

We look at how to activate data in a cookieless world. Key is activating a full-funnel, multichannel approach. Targeting travelers online is complicated

Three main data sources will help drive performance moving forward. The first, and one you may have heard the most buzz about, is hashed emails

To accurately attribute and assess the effectiveness of marketing campaigns amidst changing privacy regulations, Google has introduced conversion modeling

If your hotel hasn’t jumped on the first party data bandwagon yet, now’s the time. That way you’ll be ahead of the game once the third-party cookie crumbles

The cookie less future points to a more deliberate online marketing experience that utilizes first-party data and works within confines of data protection

Even though the final nail in the coffin of cookies is two years out, it’s clear that travel brands need to prepare for the change now

To prepare now, the first step will be for travel marketers to ensure that their website and booking engine are passing hashed email data and 1st party data

We go into a bit more detail on Google Analytics 4 and how the change to cookieless tracking might impact your hotel’s digital marketing efforts

Sunsetting of traditional third-party cookies doesn’t end programmatic advertising, but rather pushes advertisers to innovate new offerings and capabilities

Third-party cookies are crumbling. New, innovative, privacy-first digital solutions are needed. Now is time to embrace the future of digital advertising