cookies
Travel Advertising Today & In a Cookie Less World
If advertisers don’t prepare for the sunsetting of the 3rd party cookie, campaign performance and direct booking revenue will likely be impacted
Google’s Approach to Replacing the Cookie is Drawing Antitrust Scrutiny
Google’s killing off third-party cookies has already elicited multiple antitrust lawsuits. Now, its attempt to replace the cookie is attracting attention
The cookie is dead, long live identity graphs
Despite being the backbone of programmatic advertising since the launch of the first banner ad in 1994, the third-party cookie’s reign is set to come to an end. NB: This is […]
Google Eliminating 3rd Party Cookies: What Impact on Hotel Digital Marketing?
When google phase-out third-party cookies, what disruption should hotel marketers expect? First, here are areas we don’t expect to be affected
As Cookies Fade, Brands Must Create a Robust Identity Strategy
With the decline of third-party cookies we are pivoting toward a future that reinforces the need for first-party and case-driven identity solutions
