cookies

Google’s Cookie Consent Mode V2

You may have heard that from March 6th 2024, Google Cookie Consent Mode v2 will be mandatory for all websites that use Google services

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Advertising in a World Without Cookies

What is the difference between first-party data and cookies and third-party data and cookies? Let’s take a deeper look into the nuances

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Prepare Your Hotel Digital Marketing Strategy for Post-Cookie World

As Google and other providers look to phase out the cookie, the use of first-party data, or data that is owned by the brand itself, will be crucial

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Where Did All The Cookies Go?

You should start thinking about how you might have to adapt in the next year and half and prepare yourself for the fact that cookies will ultimately end

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A Tactical Approach To A Cookieless Campaign

Hotel marketers can activate three datasets across channels to reach travelers. Here’s our tactical approach for capturing cookieless direct bookings

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How to Rethink Marketing Strategies with First-Party Data in Mind

First-party data is key to understand how customers are interacting. It’s also crucial to decide which touchpoints should be tracked during the user journey

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The Third-Party Cookie Is Crumbling – Now What?

Rather than marketing to the cookie, travel and hotel brands can use the opportunity to use people-based marketing across devices

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#FOMO and an Impending Cookie-less Future

The cookies most likely affected by these fast-upcoming changes lie within third-party data. This is where demographic data and user behaviour are collected

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How Google’s Topics API Could Affect Hotel Paid Search Campaigns

Topics API, or Topics for short, is a targeting proposal aimed at replacing 3rd-party cookies. It is designed to give web searchers easier privacy control

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Strategies & Tactics to Expand Your Upper Funnel in Cookieless World

We look at how to activate data in a cookieless world. Key is activating a full-funnel, multichannel approach. Targeting travelers online is complicated

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