cookies

What is Conversion Modeling and Why Do Travel Advertisers Need It?

To accurately attribute and assess the effectiveness of marketing campaigns amidst changing privacy regulations, Google has introduced conversion modeling

Read more

Guests First Party Data: The Priceless Asset Hotels Can Get

If your hotel hasn’t jumped on the first party data bandwagon yet, now’s the time. That way you’ll be ahead of the game once the third-party cookie crumbles

Read more

#FOMO and an Impending Cookie-less Future

The cookie less future points to a more deliberate online marketing experience that utilizes first-party data and works within confines of data protection

Read more

How Travel Brands Can Move Forward as Third-Party Cookies are Phased Out

Even though the final nail in the coffin of cookies is two years out, it’s clear that travel brands need to prepare for the change now

Read more

Navigating the Future of Data and Travel Marketing

To prepare now, the first step will be for travel marketers to ensure that their website and booking engine are passing hashed email data and 1st party data

Read more

What Hotels Should Know About Cookieless Tracking & Google Analytics 4

We go into a bit more detail on Google Analytics 4 and how the change to cookieless tracking might impact your hotel’s digital marketing efforts

Read more

image of a cookie with a bite taken out and a red croos reflecting the end of third party cookies

The End of Third-Party Cookies and What it Means for Your Hotel

Sunsetting of traditional third-party cookies doesn’t end programmatic advertising, but rather pushes advertisers to innovate new offerings and capabilities

Read more

How to Win in a Post Third-Party Cookie World

Third-party cookies are crumbling. New, innovative, privacy-first digital solutions are needed. Now is time to embrace the future of digital advertising

Read more

Travel Advertising Today & In a Cookie Less World

If advertisers don’t prepare for the sunsetting of the 3rd party cookie, campaign performance and direct booking revenue will likely be impacted

Read more

Google’s Approach to Replacing the Cookie is Drawing Antitrust Scrutiny

Google’s killing off third-party cookies has already elicited multiple antitrust lawsuits. Now, its attempt to replace the cookie is attracting attention

Read more