cookies

The Third-Party Cookie Is Crumbling – Now What?

Rather than marketing to the cookie, travel and hotel brands can use the opportunity to use people-based marketing across devices

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#FOMO and an Impending Cookie-less Future

The cookies most likely affected by these fast-upcoming changes lie within third-party data. This is where demographic data and user behaviour are collected

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How Google’s Topics API Could Affect Hotel Paid Search Campaigns

Topics API, or Topics for short, is a targeting proposal aimed at replacing 3rd-party cookies. It is designed to give web searchers easier privacy control

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Strategies & Tactics to Expand Your Upper Funnel in Cookieless World

We look at how to activate data in a cookieless world. Key is activating a full-funnel, multichannel approach. Targeting travelers online is complicated

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Preparing Your Data for the Cookieless World

Three main data sources will help drive performance moving forward. The first, and one you may have heard the most buzz about, is hashed emails

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What is Conversion Modeling and Why Do Travel Advertisers Need It?

To accurately attribute and assess the effectiveness of marketing campaigns amidst changing privacy regulations, Google has introduced conversion modeling

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Guests First Party Data: The Priceless Asset Hotels Can Get

If your hotel hasn’t jumped on the first party data bandwagon yet, now’s the time. That way you’ll be ahead of the game once the third-party cookie crumbles

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#FOMO and an Impending Cookie-less Future

The cookie less future points to a more deliberate online marketing experience that utilizes first-party data and works within confines of data protection

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How Travel Brands Can Move Forward as Third-Party Cookies are Phased Out

Even though the final nail in the coffin of cookies is two years out, it’s clear that travel brands need to prepare for the change now

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Navigating the Future of Data and Travel Marketing

To prepare now, the first step will be for travel marketers to ensure that their website and booking engine are passing hashed email data and 1st party data

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