cookies

How Travel Brands Can Move Forward as Third-Party Cookies are Phased Out

Even though the final nail in the coffin of cookies is two years out, it’s clear that travel brands need to prepare for the change now

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Navigating the Future of Data and Travel Marketing

To prepare now, the first step will be for travel marketers to ensure that their website and booking engine are passing hashed email data and 1st party data

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What Hotels Should Know About Cookieless Tracking & Google Analytics 4

We go into a bit more detail on Google Analytics 4 and how the change to cookieless tracking might impact your hotel’s digital marketing efforts

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image of a cookie with a bite taken out and a red croos reflecting the end of third party cookies

The End of Third-Party Cookies and What it Means for Your Hotel

Sunsetting of traditional third-party cookies doesn’t end programmatic advertising, but rather pushes advertisers to innovate new offerings and capabilities

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How to Win in a Post Third-Party Cookie World

Third-party cookies are crumbling. New, innovative, privacy-first digital solutions are needed. Now is time to embrace the future of digital advertising

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Travel Advertising Today & In a Cookie Less World

If advertisers don’t prepare for the sunsetting of the 3rd party cookie, campaign performance and direct booking revenue will likely be impacted

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Google’s Approach to Replacing the Cookie is Drawing Antitrust Scrutiny

Google’s killing off third-party cookies has already elicited multiple antitrust lawsuits. Now, its attempt to replace the cookie is attracting attention

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The cookie is dead, long live identity graphs

Despite being the backbone of programmatic advertising since the launch of the first banner ad in 1994, the third-party cookie’s reign is set to come to an end. NB: This is […]

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Google Eliminating 3rd Party Cookies: What Impact on Hotel Digital Marketing?

When google phase-out third-party cookies, what disruption should hotel marketers expect? First, here are areas we don’t expect to be affected

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As Cookies Fade, Brands Must Create a Robust Identity Strategy

With the decline of third-party cookies we are pivoting toward a future that reinforces the need for first-party and case-driven identity solutions

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