cookies

Google Chrome’s gradual restriction of third-party cookie drives marketers to adapt their strategies. Here’s what you can do to navigate these changes

You may have heard that from March 6th 2024, Google Cookie Consent Mode v2 will be mandatory for all websites that use Google services

What is the difference between first-party data and cookies and third-party data and cookies? Let’s take a deeper look into the nuances

As Google and other providers look to phase out the cookie, the use of first-party data, or data that is owned by the brand itself, will be crucial

You should start thinking about how you might have to adapt in the next year and half and prepare yourself for the fact that cookies will ultimately end

Hotel marketers can activate three datasets across channels to reach travelers. Here’s our tactical approach for capturing cookieless direct bookings

First-party data is key to understand how customers are interacting. It’s also crucial to decide which touchpoints should be tracked during the user journey

Rather than marketing to the cookie, travel and hotel brands can use the opportunity to use people-based marketing across devices

The cookies most likely affected by these fast-upcoming changes lie within third-party data. This is where demographic data and user behaviour are collected

Topics API, or Topics for short, is a targeting proposal aimed at replacing 3rd-party cookies. It is designed to give web searchers easier privacy control