cookies

The cookies most likely affected by these fast-upcoming changes lie within third-party data. This is where demographic data and user behaviour are collected

Topics API, or Topics for short, is a targeting proposal aimed at replacing 3rd-party cookies. It is designed to give web searchers easier privacy control

We look at how to activate data in a cookieless world. Key is activating a full-funnel, multichannel approach. Targeting travelers online is complicated

Three main data sources will help drive performance moving forward. The first, and one you may have heard the most buzz about, is hashed emails

To accurately attribute and assess the effectiveness of marketing campaigns amidst changing privacy regulations, Google has introduced conversion modeling

If your hotel hasn’t jumped on the first party data bandwagon yet, now’s the time. That way you’ll be ahead of the game once the third-party cookie crumbles

The cookie less future points to a more deliberate online marketing experience that utilizes first-party data and works within confines of data protection

Even though the final nail in the coffin of cookies is two years out, it’s clear that travel brands need to prepare for the change now

To prepare now, the first step will be for travel marketers to ensure that their website and booking engine are passing hashed email data and 1st party data

We go into a bit more detail on Google Analytics 4 and how the change to cookieless tracking might impact your hotel’s digital marketing efforts