content
If Conversion is King, Make Optimising the Booking Experience Your Focus
The two Cs that are often referred to in e-commerce are content and conversion, we may put them together and say: Good content that leads to conversion is king. For […]
How To Use SEO Data To Boost Your Hotel’s Content Campaigns
Most hotel marketers are aware by now that producing high quality content on a regular basis plays an integral role in getting noticed by the right people online. NB: This […]
7 Trends Influencing Smart Content Marketers
An Echo smart speaker alongside a vintage, burnt-orange lava lamp. It’s a jarring contrast. “Dated” alongside “modern” tends to clash. A hotel team’s handling of social media and content marketing, […]
How to Develop a Successful Hotel Content Marketing Strategy
Content is king! If hearing that one more time makes you want to, well, feel ill, you’re not alone. But like anything that gets repeated by anyone and everyone, the […]
Hotel blogging ideas: How to write creative content that converts guests
It’s easy for upmarket hotels to use beautiful photography to sell their rooms online, but even if you don’t have the most breathtaking interior you can still use personalised content […]
How to create destination content using Airbnb’s Guidebook approach
Our industry may have many varied opinions about Airbnb, but there’s no denying the platform has a great content and customer engagement structure. Airbnb and its hosts put the utmost […]
How Video Content Can Powerfully Boost Your Hotel’s SEO Efforts
Google is getting more and more sophisticated when it comes to differentiating between high and low quality content. Traditional SEO tactics such as link building have been replaced with an […]
How to Leverage User Generated Content for Metasearch
The world of digital marketing is always evolving as travel brands try to keep up with consumer needs and the growing demand for transparency and authenticity. One strategy that’s growing […]
How To Sell Hotel Rooms To Guests Not Hoteliers
With Christmas being less than 6 weeks away, planning for the festive season is in full swing and most Christmas decorations are being put up in hotels already. As well […]
How to Reach Your Hotel Target Market Through Content
Content marketing for hotels is one of the most powerful ways to find and attract loyal customers. The term content marketing was coined to describe particular strategies companies were using […]
