comp set

Stepping outside your comp set comfort zone allows you to understand where your customers might be booking but also what your market’s customers are booking

After disruptions to the global hotel industry, traditional y-o-y comparisons have been rendered far less actionable when benchmarking hotel performance

Hoteliers must ask themselves: what happened to their competitive environment, who are their competitors, and what impact are they having on their hotel?

In order to define, or even redefine, your hotel’s competitive set, here are some do’s and don’ts to help ensure a strong, competitive recovery ahead

Successful sales strategies are centered on an accurate comp set breakdown. Take time and do your research. You can even enlist your employees to assist

Has the hotel sector used the pandemic to develop a more customer centric approach to it’s product, pricing and promotions or will it revert back to type

Without a comp set, and the marketplace intel that comes along with it, you’re left guessing as to where you can improve the performance of your property