comp set

The key question for hotel leaders has changed. It’s no longer “How much revenue did we generate?” but “How much profit did we keep?”

This article outlines best practices for hotel competitor analysis and highlights the most common mistakes to avoid

A customized Comp Set isn’t just a benchmarking tool, it’s a profitability engine. If you’re using outdated comparisons, you’re leaving money on the table

By rethinking compsets dynamically, hotels can adjust pricing, marketing, and offerings, to remain competitive across multiple segments

The traditional comp set needs a serious update. It’s not just geographical proximity anymore; it’s about winning the hearts of potential guests

With operational benchmarking tools, you’re not just comparing – you’re leading. Utilising profit intelligence can redefine what success looks like

By monitoring a more comprehensive competitors set, hoteliers can better understand market demand and traveler price sensitivity

We love talking about how we’re different, but when it comes to setting prices, many revenue teams still fall into a trap I call Comparisonitis

To effectively compete in your local hotel market, it’s essential to understand its dynamics. Understanding target audience preferences is crucial

Regularly reviewing and updating your comp set will ensure your benchmarking remains relevant and you continue to capture a larger market share