comp set

I have heard so many iterations of hotels justifying why they follow competitors pricing strategies. I have never fully understood or agreed with them

Identifying who your guests are, who the competition is and how your hotel is performing relative to other hotels in the market is a real challenge today

While determining the right comp set has always been crucial, it is vital to remain competitive now given our current uncertain market conditions. NB: This is an article from IDeaS […]

Creating hotel packages is no rocket science, but must be strategic. You should consider certain factors while crafting offers that don’t jeopardise revenue

Your comp set by market segment may be different to your comp set for your room classes or location. It is important to answer: why do I need this comp set?

It is worthwhile to look beyond the traditional idea of a compset when benchmarking your hotel and consider dynamic compsets

Like all aspects of your hotel’s marketing and operations strategies, you should review your compset regularly, especially in times of accelerated change

Stepping outside your comp set comfort zone allows you to understand where your customers might be booking but also what your market’s customers are booking

After disruptions to the global hotel industry, traditional y-o-y comparisons have been rendered far less actionable when benchmarking hotel performance

Hoteliers must ask themselves: what happened to their competitive environment, who are their competitors, and what impact are they having on their hotel?