cogwheel-marketing

Whether you are tasking your in-house team or outsourcing to an agency, resources, both time and money, must be determined to dedicate to social media

Hoteliers are short staffed and often social media is a last priority. If we have learned anything these 2 years, it is not to forget our transient guests

Stephanie and Connor look at areas where revenue management and marketing can work together in a blissfully happy marriage of knowledge and expertise

Hoteliers are short staffed and sometimes social media is last priority. What we have learnt these last 2 years is not to forget our transient guests

Each brand has different channels and opportunities within Koddi, but most are similar. But, you need to understand WHEN and HOW to use each channel

We talk about a number of the Marriott systems and reports, exploring how hoteliers can utilise them to have the best commercial impact.

Each side of the coin uses different attribution models and KPIs to measure digital marketing performance. It is not as cut and dry as one may think

The ideology around the digital marketing budget needs to evolve, rather than asking the question “how much am I going to spend” we should be asking this

This has led to a lot of hotel owners confusion. We hear, “Should I run my ads directly through Expedia Travel Ads website or go through Koddi?”

Before you decide on marketing expenses for 2022, take a step back and see where you sit today in the online marketplace