cogwheel-marketing

Each side of the coin uses different attribution models and KPIs to measure digital marketing performance. It is not as cut and dry as one may think

The ideology around the digital marketing budget needs to evolve, rather than asking the question “how much am I going to spend” we should be asking this

This has led to a lot of hotel owners confusion. We hear, “Should I run my ads directly through Expedia Travel Ads website or go through Koddi?”

Before you decide on marketing expenses for 2022, take a step back and see where you sit today in the online marketplace

In this discussion we pick up on a topic Stephanie has written about recently, namely the need for hotel marketing to move beyond the metrics ROI and ROAS

Marketing should understand where the gaps in occupancy and segments lie and work backwards to create plans to fill those gaps

7 key findings, let us call them ‘Commercial Mistakes’ the property was making, were identified to answer why the hotel’s revenue struggled to improve

The review-giant-turned-distribution-platform-turned-membership-program rolled out its fourth program, Tripadvisor PLUS; time will tell if it will succeed.

It is not enough anymore to measure how many guest rooms are booked per dollar spent on your paid marketing. Instead, focus attention on two specific areas

A tiered marketing plan will guide what you should be doing now, then when there are positive signals demand is returning, have that plan ready