cogwheel-marketing

By leveraging Paid Search prospecting strategies, hotels can target potential guests based on their interests in the destination, attractions, and Features

Whether you are tasking your in-house team or outsourcing to an agency, resources must be determined to dedicate to social media

Making the most of Marriott SEO is a differentiating technique when reviewing where brand marketing stops and individual hotel marketing begins

No offense to sales and revenue management counterparts, but it’s time for marketing to claim its rightful place at the commercial strategy table

There is growing recognition of ROAS limitations as a solitary measure of success. This metric often falls short of capturing the full impact of marketing initiatives

As a leadership team, you should go through a 30-point checklist audit to try to find your gaps to help lead your hotel’s digital marketing strategy

Once you identify where your needs are, you can begin planning a tactical strategy and implementation to increase your hotel’s total online presence

With continual change In traveller behaviour, it is more imperative than ever that hotel sales and marketing are aligned around transient and group business

By addressing initial challenges, analyzing data, and implementing repetitious improvements, they achieved remarkable success in driving bookings

Many hotel companies spend far too much time aggregating data and not enough time creating digital marketing action plans from the analysis